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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
About this channel
With decades of experience advancing global research education, the Market Research Institute International (MRII) brings unparalleled expertise to this curated library of executive interviews and thought leadership in the insights and analytics industry. This channel features in-depth conversations with market research CEOs, data strategy leaders, and innovation experts, covering topics like AI in consumer insights, predictive analytics, organizational growth, and the evolving business of research. Explore content sourced from MRII’s Insights and Innovators Podcast, Greenbook’s CEO Series, and other exclusive interviews with the industry executives driving transformation in data, technology, and market intelligence. Whether you’re focused on strategic foresight, leadership development, or future-ready research practices, Executive Insights delivers essential content for decision-makers across the global insights ecosystem.
Contributors
Market Research Institute International (MRII)
Editorial Team
Latest
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
From Cost Center to Growth Driver: The Case for Connected Insights
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
CEO at Zappi
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
The Essential Skills of the Market Researcher in Healthcare
From Merck to Organon, Lisa Courtade reflects on three decades in healthcare insights and the skills researchers need for the future.
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
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