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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
About this channel
With decades of experience advancing global research education, the Market Research Institute International (MRII) brings unparalleled expertise to this curated library of executive interviews and thought leadership in the insights and analytics industry. This channel features in-depth conversations with market research CEOs, data strategy leaders, and innovation experts, covering topics like AI in consumer insights, predictive analytics, organizational growth, and the evolving business of research. Explore content sourced from MRII’s Insights and Innovators Podcast, Greenbook’s CEO Series, and other exclusive interviews with the industry executives driving transformation in data, technology, and market intelligence. Whether you’re focused on strategic foresight, leadership development, or future-ready research practices, Executive Insights delivers essential content for decision-makers across the global insights ecosystem.
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Market Research Institute International (MRII)
Editorial Team
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Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
Reimagining Qual: How Conveo.ai Scales Deep Insights with AI
Conveo.ai is transforming qualitative research with AI-driven video interviews—combining scale, spee...
Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
Diamonds in the Dirt: Christina Nathanson on Unearthing Insight from Life’s Hardest Moments
Christina (Tina) Nathanson shares how resilience, curiosity, and empathy shaped her leadership across roles at Mastercard, GE, Ipsos, and more.
Karen Lynch
Head of Content at Greenbook
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