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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
Storytelling: The Superpower Behind Insights Success
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
About this channel
Executive Insights brings together leadership perspectives shaping the future of market research. Explore content sourced from MRII’s Insights and Innovators Podcast, Greenbook’s CEO Series, and other exclusive interviews with executives driving transformation in data, technology, and market intelligence. This channel highlights AI adoption, predictive analytics, business strategy, and the evolving role of insights—providing decision-makers with forward-looking, practical guidance.
Contributors
Market Research Institute International (MRII)
Editorial Team
Latest
Storytelling: The Superpower Behind Insights Success
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
From Cost Center to Growth Driver: The Case for Connected Insights
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
CEO at Zappi
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
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