startups
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
AI Agents Are Already Making Your Decisions For You
AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...
Karen Lynch
Chief Programming Officer at Greenbook
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
How to Conduct Market Research for a Startup
10 min read
Market research helps startups understand competition, target audience needs, and trends, enabling data-driven decisions for success and strong busine...
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem
19 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
The Effectiveness of Digital Marketing for Startups
4 min read
If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...
Naomi Cook
Freelance Writer at Self-Employed
10 Things We Learned While Building an Agile Research Platform
6 min read
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO at Highlight
IIeX Europe Competition Winner Phebi – AI Powers Voice Analytics For Insights
4 min read
Interview with Mike Page, CEO of Phebi.AI.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with the IIeX North America 2019 Competition Winner, UXReality
3 min read
An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
UXReality is the Newest Winner of the Insight Innovation Competition
3 min read
UXReality joins the ranks of previous Insight Innovation winners!
Dmitry Gaiduk
Co-Founder & Chief Product Officer at CoolTool
IIeX North America – the SXSW of Market Research?
4 min read
Our biggest IIeX North America yet, and there’s still so much more to come.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights
4 min read
Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What Can $20,000 Do For Your Insights Startup?
2 min read
Submissions are open for the Insight Innovation Competition at IIeX North America 2019.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Submit Your Idea for the Insight Innovation Competition
2 min read
Do you have the next big idea in the world of insights? We want to hear from you!
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Is The Insights Startup Community Exploding?
4 min read
A look into the next generation of disruptors in MR
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Submit Your Idea to the Insight Innovation Competition
2 min read
Submissions & voting are now open for the latest round of the Insight Innovation Competition held at IIeX North America (June 11-13 in ATL)
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Overcoming the Barriers to Lean Innovation in the Enterprise
6 min read
Insights from Bob Dorf, Cindy Alvarez, and Aaron Eden
Mike Fishbein
7 Ways to Level the Playing Field with the Giant Research Firms
3 min read
Learn how small research agencies can compete with market research “global giants”.
Peter Zollo
What could $20,000 do for your startup? Submit to the Insight Innovation Competition!
2 min read
Submissions and voting are now open for the latest round of the Insight Innovation Competition held at IIeX Europe, February 19-20 in Amsterdam.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
And The Winner Is….. Results Of The Insights Innovation Competition at IIeX NA 2017
7 min read
A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What could $20,000 do for your company? Submit to the Insight Innovation Competition!
2 min read
Submissions and voting are now open for the newest round of the Insight Innovation Competition.
Sharon Dexter
Project / IT Manager at Greenbook
Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai
3 min read
We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Which 15 Cool Companies Get A Shot At $20K In Cold Cash?
4 min read
The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CASRO Transformation Series: GlimpzIt – Seize The Glimpz
5 min read
Can a couple of Wharton grads who started a business based on the belief there was an alternate way to do qualitative research succeed?
Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
Remesh, a IIeX Competition Winner, Is Poised To Disrupt Qual Research
5 min read
Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Who Do You Know Who Is Shaking Up Market Research?
2 min read
Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award.
Tom H.C.
6 Lessons on Marketing a Startup with a Shoestring Budget
6 min read
Jacqueline Rosales, COO of SoapBoxSample, shares her tips for creating marketing that stands out, even with a small budget.
Jacqueline Rosales
Chief Operating Officer at SoapBoxSample
11 Impactful Ideas From the MRS Annual Conference
6 min read
From the MRS Annual Conference: Impact 2016: Here are 11 ideas that stood out for us as particularly relevant and impactful.
Nichola Kent-Lemon
Where Are They Now? Catching Up With IIC2016 EU Winners Dalia Research
4 min read
Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space.
Gregg Archibald
Managing Partner at Gen2 Advisors
The Crucial Step that Startups Miss: Investing In Market Research
3 min read
Execution strategy, understanding of the marketplace, and, of course, the pitch, need to be polished if startups hope to receive backing.
Tamara Irminger
Where Are They Now? Catching Up With Insight Innovation Competition Winners RIWI
5 min read
RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology.
Gregg Archibald
Managing Partner at Gen2 Advisors
Where Are They Now? Catching Up With Insight Innovation Competition Winners Glimpzit
6 min read
In preparation for the Insight Innovation Competition EU 2016, Gregg Archibald catches up with the winners of last year’s round, Glimpzit.
Gregg Archibald
Managing Partner at Gen2 Advisors
The Catch-22 of Technology
3 min read
How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?
Zoë Dowling
Agile Research: Mindset or Method?
6 min read
Discovering what is the least amount of resources I can devote to this question in order to validate my core hypothesis?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Congratulations to the 6 Finalists of the Insight Innovation Competition for IIeX EU!
5 min read
The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Big Brands vs. Makers Movement: Opposites Attract
3 min read
The Makers Movement has caught the attention of big brands trying to tap into the work and success.
Dr. David
Want to Win $20k & Accelerate Your Biz? Enter the Insight Innovation Competition!
7 min read
It’s time for Wave 7 of the Insight Innovation Competition! Submissions and voting are now open and will run through May 16, 2014.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook