Glaut

Facile IT needed a TV advertising campaign that would cut through a crowded technology services market, increase brand awareness and generate measurable customer interest. The stakes were significant: without an effective broadcast campaign they risked low reach, weak brand recall and missed sales opportunities in key target segments.

Human Highway needed to dramatically scale its qualitative research capacity while maintaining consistency and depth of insights. Traditional one-on-one moderated interviews required significant moderator time, limited the number of simultaneous interviews, and created bottlenecks in turnaround. The stakes were high: without a scalable solution the firm risked slower time-to-insight for clients, higher costs per project, reduced ability to service multiple projects concurrently, and potential loss of competitive advantage in delivering timely, actionable qualitative findings.

Mondadori needed a reliable, up-to-date understanding of entertainment preferences among children, pre-teens, and teens, a segment notoriously hard to reach in research. The goal was to uncover how these young audiences engage with different formats (TV, streaming, social media, gaming, books), how they discover new content, and which genres, characters, and stories resonate most with them.

The stakes were high: decisions on editorial commissioning, content strategy, advertising inventory, and licensing deals all depended on accurate youth insights. Without them, Mondadori risked producing irrelevant content, losing audience engagement, and weakening both commercial partnerships and ad revenue.