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Glaut

Glaut is an AI-native software that allows researchers to gather qualitative feedback at scale through voice-based, in-depth conversational interviews

Software & Technology

Qualitative Research

Quantitative Research

Featured in "Buyer's Guides"

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Last updated on August 13th, 2025

Why choose Us

Qualitative Insight at Scale

Higher Completion Rate

Codify Verbatims in Real-Time

10x Better Research with AI

Features and attributes

All-in-one platform

All-in-one suite

Asset management

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom dashboards

Custom tracking surveys

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Integration w. marketing tools

Mobile ethnography

Mobile platform

Mobile usability testing

Mobile UX and accessibility

Multisource data integration

Natural language queries

Normative database

Omnibus brand tracking

Omnichannel

Participant CRM

Physical product testing

Physical store

Product analytics

Proprietary data

Qual & quant integration

Qual-at-scale platform

Real-time tracking & alerts

Research repository

Role-based tagging & alerts

Synchronous platform

Syndicated brand panels

Templated & automated testing

Text & sentiment analytics

Transcription quality

Unmoderated testing tools

Visual analysis tools

VR / AR

Web usability testing

What is Glaut?

Glaut is an AI-native software that allows researchers to gather qualitative feedback at scale through voice-based, in-depth conversational interviews.

With Glaut, researchers can execute large-scale, quali-quantitative research projects through AI-moderated voice interviews, analyze and codify thousands of responses in real-time, and summarize findings into insightful and actionable reports.

Glaut is used already by several market research firms across the globe (Doxa, Eumetra, Kantar, Marketagent, etc.) to execute research projects on brand awareness, asset tests (images, video), customer and employee satisfaction.

Research Software and Platform Details

Solution deployment

Cloud, SaaS, Web-Based

Mobile

Pricing details

Free trial

Pricing per user

Support

Email / Help desk

Knowledge base

FAQs / Forum

Training

Custom

Live online

On demand

Services and Expertise

Client Projects and Success Stories

3 results

Facile IT Boosts Brand Awareness with Winning TV Campaign

Facile IT needed a TV advertising campaign that would cut through a crowded technology services market, increase brand awareness and generate measurable customer interest. The stakes were significant: without an effective broadcast campaign they risked low reach, weak brand recall and missed sales opportunities in key target segments.

Read the case study

Human Highway Scales Qualitative Research with GLAUT’s AI-Moderated Interviews

Human Highway needed to dramatically scale its qualitative research capacity while maintaining consistency and depth of insights. Traditional one-on-one moderated interviews required significant moderator time, limited the number of simultaneous interviews, and created bottlenecks in turnaround. The stakes were high: without a scalable solution the firm risked slower time-to-insight for clients, higher costs per project, reduced ability to service multiple projects concurrently, and potential loss of competitive advantage in delivering timely, actionable qualitative findings.

Read the case study

Mondadori Uncovers Kids & Teens Entertainment Preferences

Mondadori needed a reliable, up-to-date understanding of entertainment preferences among children, pre-teens, and teens, a segment notoriously hard to reach in research. The goal was to uncover how these young audiences engage with different formats (TV, streaming, social media, gaming, books), how they discover new content, and which genres, characters, and stories resonate most with them.

The stakes were high: decisions on editorial commissioning, content strategy, advertising inventory, and licensing deals all depended on accurate youth insights. Without them, Mondadori risked producing irrelevant content, losing audience engagement, and weakening both commercial partnerships and ad revenue.


Read the case study

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Glaut offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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