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Presented by Glaut
CHALLENGE
Facile IT needed a TV advertising campaign that would cut through a crowded technology services market, increase brand awareness and generate measurable customer interest. The stakes were significant: without an effective broadcast campaign they risked low reach, weak brand recall and missed sales opportunities in key target segments.
SOLUTION
Key differentiator: Pre-launch claim and spot testing ensured creative resonance before going on air.
Process (first → then → now):
Technologies/methodologies: AI-moderated interviews and Glaut agentic system.
Client role & timing: GLAUT led design and execution; client supplied KPIs and approvals. Implemented rapidly - within a week - from kickoff to first optimization cycle.
RESULT
The campaign produced stronger-than-expected TV ad recall and awareness among target audiences, improved key creative metrics from pre-test to post-launch, and drove measurable increases in website traffic and inbound leads tied to TV flighting. The optimized copy allowed Facile IT to maximize ROI from its TV spend and solidify brand presence in their market.
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