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Media Research - Television

Market research companies providing studies and surveys about broadcast media, including television programming, TV ads, TV networks and TV ratings. Find a firm specializing in television media research.

6 results are displayed in randomized alpha order, starting with "V", after featured listings.


Dialsmith
Dialsmith

Dialsmith are the worldwide developers and service providers of the Perception Analyzer and Slidermetrix solutions for onsite and online dial testing.

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Infotools
Infotools

Your Knowledge Bank: a beautifully organised, powerfully intuitive platform for you to investigate, visualise & share insights from all your research.

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Related Articles

How the Super Bowl Ads Could Have Been Better How the Super Bowl Ads Could Have Been Better

Carol Haney, VP Product Marketing, Toluna

Learn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising.

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Bridging the Gap Between Data and Creativity Through Market Research Bridging the Gap Between Data and Creativity Through Market Research

Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.

The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising.

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Measuring What Matters in Super Bowl Ads: The Results Measuring What Matters in Super Bowl Ads: The Results

Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.

What matters is the results - did Super Bowl ads effectively reach their target demographics? This market research looks at age and income in correlation with ad preferences to try and deduce each company's target audience.

Read more »

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