A boutique firm that, since 1985, has delivered excellence on every level to our clients. Specialists in Hispanic and multicultural research.

About

About
For over 30 years, Horowitz Research has been a leading provider of turn-key qualitative and quantitative research project management, analysis and consulting. Well known for our proficiency conducting Hispanic and multicultural research, we provide cutting-edge perspective on America’s Black, Latino, Asian, LGBTQ and disabled consumers, among others. We are pioneers in the study of the Transcultural Effect™ and its implications on total market strategies for the new general market. Let our staff of expert multicultural, multilingual moderators and ethnographers bring your consumer story to life through our innovative, proprietary techniques and "out of the box” approaches to traditional qualitative and quantitative research services. Clients turn to us for focus groups/online focus groups, Insights Gatherings™, in- or out-of-home ethnographies and videographies, IDIs/dyads/triads, interactive online communities, usability testing, product testing and programming testing, in addition to our full suite of quantitative service offerings.

Contact Details

Email : Send an email

Telephone : (914) 834-5999

Key Personnel
Howard Horowitz
President
Nuria Riera
Senior Vice President - Research
Adriana Waterston
Senior Vice President - Insights & Strategy
International Capabilities
Social Media
Services

Market Research Specialties

Research Solutions

Research Services

Market Research
Market Research
Market Research
Ethnography / Observational Research
Interviewing - Audience
Interviewing - Audience
Online Communities
Qualitative Services - Moderating
Qualitative Services - Moderating

Industries & Demographics

Demographics - Ethnic
Demographics - Ethnic
Demographics - Generations
Advertising Agencies
Travel / Tourism

Related Services & Software