Horowitz Research

Today, having a research partner with deep experience in cultural insights is a must. Horowitz is not just a great multicultural and diverse research company, we are a great research company for a multicultural and diverse world. We have been a thought leader in the multicultural space for more than 30 years, delivering cutting-edge cultural insights and research among Black, Latine/Hispanic, Asian, LGBTQIA+, Gen Z, people with disabilities, and other diverse consumers.

Our clients turn to us for custom and syndicated research on how to reach, resonate with, and grow their businesses among multicultural and diverse segments, gain cultural insights into diverse communities and cultures, and be more prepared for America’s multicultural majority.

We have a diverse, multicultural, and multilingual staff of qualitative and quantitative researchers. Our robust toolbox of traditional and innovative research approaches includes focus groups, dyads, triads, IDIs (online and in-person), online insights communities and qualitative boards, in-person and mobile ethnography, and survey research and segmentation. Now, thanks to our recent acquisition by M/A/R/C Research, we have expanded capabilities with a full team of data scientists for advanced statistical and forecasting work, as well as Accelerated Solutions to turn around high-quality research at a fraction of the time and at a fraction of the cost of custom research.

We conduct multicultural and diverse research for clients across a range of industries including media and entertainment, telecom and technology, sports and gaming, consumer product goods, beauty/personal care, health and wellbeing, pet culture, home and automotive, utilities, retail, grocery, dining, financial services/fintech and insurance, travel and hospitality, toys/dolls/kids, publishing, public media, and not-for-profits, among others.