Mobile Research | Mobile Ethnography

Market research companies utilizing diaries, image capture, and lifestreaming techniques via a mobile device for data collection.

33 results are displayed in randomized alpha order, starting with "E", after featured listings.

Indeemo
Indeemo

Indeemo’s Mobile Ethnography App & Qualitative Research Dashboard makes it easy to capture authentic, in-context, in-the-moment behaviours.

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Civicom
Civicom

Virtual IDIs, focus groups, online forums, private online communities, and mobile telephone and video research technologies to marketing researchers

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GlimpzIt
GlimpzIt

GlimpzIt's AI platform leverages the power of visuals to perform use cases from ethnography, product ideation, & market testing, to ad creative.

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dscout
dscout

Dscout’s research platform captures the reality of users' in-the-moment behaviors and thoughts through mobile video, image, text, and survey feedback.

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Further
Further

Online Qualitative Research, Market Research, Online Communities, Self-ethnography, Customer Insights, Decision Making

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Georama
Georama

Georama's real-time video insights platform enables organizations to generate deeper in-the-moment insights globally in a fraction of the time & money

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Gongos
Gongos

Gongos is shaping the future with a new trifecta for organizations—changing the conservation from market research to decision intelligence.

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incling
incling

We are digital research experts, building custom online communities to generate powerful insight. Choose a DIY platform or flexible support services.

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InterQ
InterQ

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantitative, and UX.

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itracks
itracks

itracks is a world-leading expert in mobile and online qualitative market research software tools and services.

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POSITIVE
POSITIVE

We are a brand strategy and innovation consultancy that helps leadership brands discover, embrace and leverage the most positive role they can play in

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Recollective
Recollective

Recollective is a community-based platform for online qualitative research with powerful social and activity-based features to deliver rich insights.

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Related Articles

W5 on Ethnography

W5

Consumer ethnography interprets daily life rituals such as cooking, communicating, working, and shopping to uncover the motivations and meanings of those behaviors. Ethnographic research delves beneath self-reported attitudes, behaviors, and motivations to understand environmental, social, cultural, and psychological influences on consumers. Ultimately, ethnography creates an interpretive framework for understanding the consumer by determining what internal (emotional, rational) and external (social, cultural, environmental) influences affect perception and motivate behavior. Once uncovered, these insights can be translated into actionable recommendations for marketing, messaging strategy, and product design.

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W5 Thought Piece - Video Ethnography

W5

Traditional market research reporting can be one-dimensional, limited to presenting study findings as text, numbers, graphs, and charts, often failing to communicate the heart of consumer experience. Video Ethnography is an additional, powerful tool that makes “flat” messages more multi-dimensional and brings research subjects to life. Video Ethnography is akin to documentary storytelling as it enhances observational understanding with its nuances of tone, gaze, and energetic investment. It’s more than audio, visual imaging, or words?video is all of these, presented simultaneously in a visual narrative.

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