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itracks is a world-leading expert in online and mobile qualitative market research software and services. Our full suite of innovative qualitative software products are easy to use and come equipped with a wide range of multi-media capabilities. itracks offers a full array of qualitative software tools including integrated mobile and online discussion boards, community platforms, real time web based text, and video focus groups. Online survey programming and recruiting also available. Leverage itracks' network of research moderators experienced on itracks tools to assist with professional services.
itracks offers 24 hour service and support on weekdays.
itracks holds the patent for real time and asynchronous focus groups.itracks GO:
150 - 820 51st Street East
Saskatoon, Saskatchewan, S7K 0X8
itracks Board is used for online communities (MROCs) and bulletin Board focus groups (BBFGs). Our patented, fully integrated interactive mobile and online platform gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Key features include: video, text and dictated responses; multilingual; breakout rooms; profiles; participant media uploads; annotations; single and multiple choice polls; concept testing / markup tool; branded accounts; custom software development.MORE
iMarkIt is a feedback gathering platform which allows respondents to review various types of creative, interactive, motion, and written content (videos, images, and text). The review process is simple, quick and does not require any software to be installed. Reporting options for iMarkIt include click density, heat maps, raw data excel files and a variety of pdf based reports that allow you to track participant markings on an individual basis.MORE
itracks Chat allows for interactive, efficient text based online focus groups. Media sharing, polling and markup tools allow for advanced data collection methods. Itracks’ patented client viewing room allows clients to observe the group and communicate privately with the moderator. With instant transcripts and reduced travel time, your clients can receive their results in a matter of days.MORE
itracks Video Chat allows for interactive, efficient video based online focus groups. Media sharing, polling and markup tools allow for advanced data collection methods. Itracks Video Chat leverages enhanced webcam and streaming technology, supported by an advanced product booking and communication system. Conduct IDI’s or connect with up to 8 participants simultaneously.MORE
itracks IDI provides telephone interview sessions with easy-to-use technology that adds a stream-lined approach to the data collection process. Organize a meeting with ease using the built-in scheduling features. Share media through the media view to add additional context to the conversation with pictures, videos, and documents. Immediately download the audio recording after the meeting or order a full transcript with the click of a button.MORE
2015 Q3-Q4 GRIT Report commentary by Dan Weber, CEO of itracks, sharing his thoughts on the current state of the market research industry.Read more »
itracks has created new telephone interview software with a focus on efficiency and enhanced research experience.Read more »
The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interv...Read more »