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Rival Technologies

Rival Technologies is a mobile-first conversational market research platform that captures authentic, genuine, and in-the-moment insights.

Software & Technology

Featured in 2025 Buyer's Guide for Shopper Insights

Why choose Us

Respondent experience

Agility and flexibility

Integrated services

Community management

Reporting & storytelling

Features and attributes

All-in-one suite

Custom dashboards

E-commerce

Integration w. marketing tools

Mobile ethnography

Multisource data integration

Normative database

Omnichannel

Physical store

VR / AR

What is Rival Technologies?

Rival Technologies is the pioneer and leader in conversational market research technology and the leading authority on insights communities, voice of market, agile research and brand experience predictor.

Our platform transforms conventional surveys into personalized research experiences that emulate the way people communicate today. Built by a team with over 30 years of deep research experience, Rival brings both the voice of the customer and market, into the boardroom to answer essential business questions. Rival’s conversational approach, amplified by the power of AI drives higher response rates, boosts engagement, and accelerates time-to-insights. Our customers get faster, richer and more authentic insights with less time and effort. 


Rival Technologies is used by some of the most innovative research teams in the world, including Coca-Cola, Warner Brothers Discovery, Kimberly-Clark, and Oura. Rival Technologies is part of Rival Group and a sister company to Reach3 Insights, an award-winning full-service research firm. It also offers flexibility to its clients on the support model – DIY, Do-it-together and full consulting service with Reach3.

Recognition

HIPAA Compliant

Research Software and Platform Details

Solution deployment

Cloud, SaaS, Web-Based

Market Research Products

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Rival Technologies

Published on Greenbook

6 results

View all

Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Data Science

Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality

Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...

Jennifer Reid

Jennifer Reid

Co-CEO and Chief Methodologist at Rival Group

AI in Market Research Shines a Light on Research Itself
The Prompt

AI in Market Research Shines a Light on Research Itself

Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.

Andrew Reid

Andrew Reid

CEO and Founder, Rival Technologies at Rival Group

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Research Methodologies

Partner Content

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.

Jennifer Reid

Jennifer Reid

Co-CEO and Chief Methodologist at Rival Group

Research Resources

INFO

ESOMAR (International)

Insights Association (United States)

Andrew Reid

CEO & Founder

Kelvin Claveria

Director of Demand Generation

Paula Catoira

Chief Marketing Officer