Top Firms for Positioning & Concept Optimization

Top market research companies providing positioning optimization and concept optimization services. Find a firm to help you identify a new concept or positioning or to modify an existing one to better reflect changing customer needs and preferences. Ideally, this research will attempt to identify a benefit or benefits that will resonate the most with your customers.

Featured Experts in Top Firms for Positioning & Concept Optimization

decision point TRC Insights Curion MetrixLab

decision point

Helping brands grow through custom research & business strategy - decision point fuels business breakthroughs with insights that drive action.

TRC Insights

Research & analytics experts in pricing research, segmentation, conjoint, message prioritization, communities, brand equity, using AI research tools.

Insights in Marketing

Creating an immersive space for clients and consumers to gain valuable insights, fuel brand growth, and enjoy a rewarding research journey.

Current Forward

Current Forward is a consumer insights firm that helps brands find fresh ways to be relevant.

Zappi

See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.

MetrixLab

A leading global research and insights provider that empowers clients to deliver greater business impact.

Highlight

Highlight's agile in-home product testing platform streamlines data collection, logistics, and analytics. >90% completion rates and <1 week to data.

Qlarity Access

A research logistics company that ensures market researchers and strategic consultants have clear insights to take strategic impactful actions.

Curion

At Curion, we provide world-class insights. From quantitative to qualitative product research, we apply proven industry-leading, innovative methods.

CRG Predictive Intelligence, a division of CRG Global

Our platform, HUUNU®, takes advantage of the collective judgment of a target audience to predict future trends, consumer behaviors, and preferences.

SKIM

Global insight-based consultants helping leading companies optimize their marketing strategies.

Designology

Our consumer testing platform, Pivot, features in-context shelf / e-comm testing with realistic shopping environments and behaviorally-driven surveys.

The Directions Group

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves through integrated intelligence.

NAILBITER

NAILBITER is a global videometrics platform that observes in-the-moment purchase and usage behavior in-store, online, and at-home.

Prelaunch.com

Prelaunch.com helps brands de-risk innovation early and find product–market fit by co-creating with real future customers.

NIMBLY

We uncover insights with a strategic blend of Human Intuition, AI, and a Playful Spirit. Trusted by ~20% of Fortune 100 + high growth startups.

Mission Field

A global consultancy specializing in innovation, renovation, strategy & insights for consumer products companies.

InsightsNow

Providing strategic consulting and behavioral market research across the innovation lifecycle, from ideation through useage, for brand success

March Research

Product Purchasing, Sample Pick Up, Product Procurement, Product Pick Up.

Aha Insights Technology

A global strategic activity-based research platform with integrated AI for deploying and analyzing online consumer and B2B qual research studies.

Outset AI

Let AI conduct and synthesize video, audio, and usability sessions with hundreds of participants at once.

discover.ai

Human insight, inspired thinking, super-charged by bespoke AI.

Suzy

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.

Orchard Insights

Gain consumer insights today with authentic behavior in real-time, leveraging digital social environments.

Black Swan Data

Black Swan guides smarter decisions at every stage of innovation, by predicting consumer behavior with 89% accuracy.

Starlight Analytics

Starlight Analytics blends time-tested research methods and alternative data sources to deliver actionable insights for sustainable brand growth.

Rival Technologies

Rival Technologies is a mobile-first conversational market research platform that captures authentic, genuine, and in-the-moment insights.

C+R Research

C+R Research, a full-service marketing insights agency, delivers great research, deep perspective, and committed client service.

Terac

Terac is an AI-powered research platform that conducts personalized, scalable interviews to generate actionable customer insights in hours, not weeks.

The Harris Poll

A global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence.

MMR Research

Global consumer and sensory research partners for FMCG and beyond. We help you craft product experiences that authentically embody your brand promise.

Veylinx

Reveal what consumers truly value with behavioral research.

LA Product Studio

LAPS is an all-in-one research space with 5,000sqft (94 ft x 54ft) display area with lighting equipment and EV chargers. Ideal venue for car clinic.

Finch

Finch is an insights-driven brand consultancy. A leading provider of insight communities and AI driven knowledge management.

Perceptions... and Realities®, Inc.

Custom full-service consumer, B2B & public opinion research. Attitude, product, concept, packaging, advertising, positioning, optimization & claims

Sunseed Research, LLC

Market Research insights scientifically designed to help you gain a competitive advantage. Discover how Sunseed can help your business grow.

P&K Research

Full-service, custom, qualitative & quantitative consumer product research, with facilities in Chicago, LA, Dallas & NY Metro.

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Top Firms for Positioning & Concept Optimization

Featured Experts in Top Firms for Positioning & Concept Optimization

Compare Concept Optimization Research Companies

decision point

decision point

TRC Insights

TRC Insights

Curion

Curion

MetrixLab

MetrixLab