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Top Firms for Positioning & Concept Optimization
Top market research companies providing positioning optimization and concept optimization services. Find a firm to help you identify a new concept or positioning or to modify an existing one to better reflect changing customer needs and preferences. Ideally, this research will attempt to identify a benefit or benefits that will resonate the most with your customers.
Featured Experts in Top Firms for Positioning & Concept Optimization
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Compare Concept Optimization Research Companies
LOCATION
Fort Washington, Pennsylvania
Featured Expert
Featured Expert
TRC Insights is a premier research & analytics firm specializing in concept optimization research. We deliver high-quality insights through innovative approaches, helping clients enhance product development, messaging, and brand equity for sustained growth.
Why choose TRC Insights
On GRIT Top 50 list
In business for 35+ yrs
100s of conjoints
Team of in-house analysts
HITRUST audited data
LOCATION
Madison, Wisconsin
Featured Expert
Featured Expert
Decision Point is your expert partner for Concept Optimization Research. We empower B2C and B2B clients with data-driven insights to refine product ideas, enhance brand strategies, and ensure market fit, guiding you every step of the way for impactful results.
Why choose decision point
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
LOCATION
New York, New York
Highlight's agile in-home product testing platform streamlines data collection, logistics, and analytics. >90% completion rates and <1 week to data.
Why choose Highlight
>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards
LOCATION
New York, New York
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.
Why choose Suzy
AI-powered research
Integrated quant and qual
Agency rigor + support
No cost per response