Top Firms for Positioning & Concept Optimization

Top market research companies providing positioning optimization and concept optimization services. Find a firm to help you identify a new concept or positioning or to modify an existing one to better reflect changing customer needs and preferences. Ideally, this research will attempt to identify a benefit or benefits that will resonate the most with your customers.

Featured Experts in Top Firms for Positioning & Concept Optimization

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38 results

in Concept Optimization Research

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38 results

Compare Concept Optimization Research Companies

TRC Insights

TRC Insights

Data & Analytics

Full Service

Quantitative Research

LOCATION

Fort Washington, Pennsylvania

Featured Expert

Featured Expert

TRC Insights

Data & Analytics

Full Service

Quantitative Research

TRC Insights is a premier research & analytics firm specializing in concept optimization research. We deliver high-quality insights through innovative approaches, helping clients enhance product development, messaging, and brand equity for sustained growth.

Why choose TRC Insights

On GRIT Top 50 list

In business for 35+ yrs

100s of conjoints

Team of in-house analysts

HITRUST audited data

decision point

decision point

Consulting

Qualitative Research

Quantitative Research

LOCATION

Madison, Wisconsin

Featured Expert

Featured Expert

decision point

Consulting

Qualitative Research

Quantitative Research

Decision Point is your expert partner for Concept Optimization Research. We empower B2C and B2B clients with data-driven insights to refine product ideas, enhance brand strategies, and ensure market fit, guiding you every step of the way for impactful results.

Why choose decision point

Custom designed research

Unparalleled analytics

Insights into action

Strategic consultants

Excellent client service

Highlight

Highlight

Data & Analytics

Qualitative Research

Software & Technology

LOCATION

New York, New York

Highlight

Data & Analytics

Qualitative Research

Software & Technology

Highlight's agile in-home product testing platform streamlines data collection, logistics, and analytics. >90% completion rates and <1 week to data.

Why choose Highlight

>90% Completion Rates

<1 Week to Data

Turnkey Logistics

High Quality Respondents

Real-Time Data Dashboards

Suzy

Suzy

Software & Technology

LOCATION

New York, New York

Suzy

Software & Technology

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.

Why choose Suzy

AI-powered research

Integrated quant and qual

Agency rigor + support

No cost per response

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