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Positioning Optimization / Concept Optimization

Market research companies providing positioning optimization and concept optimization services. Find a firm to help you identify a new concept or positioning or to modify an existing one to better reflect changing customer needs and preferences. Ideally, this research will attempt to identify a benefit or benefits that will resonate the most with your customers.

21 results are displayed in randomized alpha order, starting with "Z", after featured listings.

ZappiStore
ZappiStore

ZappiStore delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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BrandIQ
BrandIQ

BrandIQ is a dynamic custom brand strategy, consumer research and innovation consultancy.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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GutCheck
GutCheck

We pioneered agile market research to give clients actionable answers & confidence at the speed of business, helping them think smarter & act faster.

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MetrixLab
MetrixLab

MetrixLab: A global market research agency. Expert in digital ad testing. Specialists in product innovation, brand engagement and customer value.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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SoapBoxSample
SoapBoxSample

SoapBoxSample offers clients a fresh approach to online sampling by combining three decades of experience with new techniques and technology.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Related Articles

W5 on Personas

W5

Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable task of creating solutions without an understanding of their consumers. Too easily new ideas, designs, and communications become detached from consumer needs as companies strive for a solution without truly understanding the consumer perspective. Personas become a realistic stand-in for the target consumer that ensures new ideas stay grounded in real-world needs and expectations.

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