Positioning Optimization / Concept Optimization

Market research companies providing positioning optimization and concept optimization services. Find a firm to help you identify a new concept or positioning or to modify an existing one to better reflect changing customer needs and preferences. Ideally, this research will attempt to identify a benefit or benefits that will resonate the most with your customers.

32 results are displayed in randomized alpha order, starting with "I", after featured listings.

Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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MetrixLab
MetrixLab

MetrixLab: A global market research agency. Expert in digital ad testing. Specialists in product innovation, brand engagement and customer value.

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SoapBoxSample
SoapBoxSample

SoapBoxSample offers clients a fresh approach to online sampling by combining three decades of experience with new techniques and technology.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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W5 on Personas

W5

Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable task of creating solutions without an understanding of their consumers. Too easily new ideas, designs, and communications become detached from consumer needs as companies strive for a solution without truly understanding the consumer perspective. Personas become a realistic stand-in for the target consumer that ensures new ideas stay grounded in real-world needs and expectations.

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