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Dana Stanley
Greenbook’s Chief Revenue Officer
NAILBITER
NAILBITER is a global videometrics platform that observes in-the-moment purchase and usage behavior in-store, online, and at-home.
Featured in 2025 Buyer's Guide for Brand Research Solutions
Why choose Us
see your shopper shop
hear your shopper shop
behavioral and actionable
full service consulting
Real, not recall
What is NAILBITER?
NAILBITER’s quantitative behavioral Videometrics technology platform allows manufacturers and researchers to "see" and “hear” their consumers make product decisions in-store and online through video.
The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and researchers to make immediate decisions that drive market success.
Founded in 2014 and headquartered in Reston, Virginia (USA) we also have offices in NY, Chicago, London, Amsterdam, Paris, Dubai, Singapore, and Mumbai.
Ranked #27 in Top 50 most innovative companies by clients as per the 2021 GRIT report (up from #42 in 2020), our video is converted to brand metrics that provide a competitive advantage to Brand, Shopper, Category and Insights teams.
NAILBITER Videometrics have been validated by leading CPG companies such as Hershey, Nestle, Reckitt, Mondelez, SC Johnson, and others. We have been growing for the last 5+ years and our expected growth trajectory will be 4x over the next two to four years.
The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and researchers to make immediate decisions that drive market success.
Founded in 2014 and headquartered in Reston, Virginia (USA) we also have offices in NY, Chicago, London, Amsterdam, Paris, Dubai, Singapore, and Mumbai.
Ranked #27 in Top 50 most innovative companies by clients as per the 2021 GRIT report (up from #42 in 2020), our video is converted to brand metrics that provide a competitive advantage to Brand, Shopper, Category and Insights teams.
NAILBITER Videometrics have been validated by leading CPG companies such as Hershey, Nestle, Reckitt, Mondelez, SC Johnson, and others. We have been growing for the last 5+ years and our expected growth trajectory will be 4x over the next two to four years.
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