Qualitative Research Services | Video Recording

Market research firms specializing in video taping services for qualitative research projects. Choose a provider of video recording of live focus group sessions at a facility; participants may also be audio taped.

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W5 Thought Piece - Video Ethnography


Traditional market research reporting can be one-dimensional, limited to presenting study findings as text, numbers, graphs, and charts, often failing to communicate the heart of consumer experience. Video Ethnography is an additional, powerful tool that makes “flat” messages more multi-dimensional and brings research subjects to life. Video Ethnography is akin to documentary storytelling as it enhances observational understanding with its nuances of tone, gaze, and energetic investment. It’s more than audio, visual imaging, or words?video is all of these, presented simultaneously in a visual narrative.

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