Market research firms specializing in video taping services for qualitative research projects. Choose a provider of video recording of live focus group sessions at a facility; participants may also be audio taped.
Traditional market research reporting can be one-dimensional, limited to presenting study findings as text, numbers, graphs, and charts, often failing to communicate the heart of consumer experience. Video Ethnography is an additional, powerful tool
How can researchers make the most of open questions, especially with the diverse capabilities of modern technology? Listen as SSI Director of Global Knowledge Pete Cape opens up the open question, including a close look at gamification’s benefits and