Nailbiter Demo

Nailbiter is the world's largest CPG Quant AI Behavioral Platform, built on a foundational truth that shapes everything it does: what consumers and shoppers do tells a far more accurate story than what they say. The platform operates through a four-stage methodology — Capture, Contextualize, Convert, and Capitalize — that finds the right people at the right Moment of Truth, records their actual behavior on video, and converts those observations into highly actionable KPIs. With AI that has been optimized over 10+ years and human intelligence that remains central to quality and training, Nailbiter delivers a level of behavioral precision that traditional survey-based research simply cannot replicate. Ranked #5 on the GRIT Most Innovative Data & Analytics Providers list in 2025 and trusted by 18 of the top 20 global FMCG companies, Nailbiter has earned its position as the gold standard in CPG behavioral intelligence.

What sets Nailbiter apart in 2026 is the breadth of how brands can access that behavioral truth. From full-service custom projects to AI-first agile solutions, Nailbiter meets clients where they are — across in-store, at-home, eCommerce, and immersive AR/VR environments. The outputs go well beyond data: Stories, Playbooks, AI-powered Dashboards, and Workshops translate shopper behavior into narratives that travel internally, resonate with retail partners, and drive confident decisions. Nailbiter covers the four major business question areas — Brand and Product, Shopper Experience, Marketing and Activation, and Immersion and Context — making it the most complete behavioral intelligence partner available to CPG brands today.