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New Product Research | Development & Testing

Market research companies specializing in development and testing of new products. Locate a firm to conduct evaluations of new products or services through methods such as in-use studies, blind product tests, at-home tests, (un)identified tests, product placement tests, in home usage tests, etc.

42 results are displayed in randomized alpha order, starting with "I", after featured listings.


TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Bracket™
Bracket™

Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than ...

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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Infotools
Infotools

Infotools empowers researchers to get more from their data. Our software and services enable our clients all over the globe to organize and harmonize

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P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

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SKIM
SKIM

Decision behavior experts & research heavyweights. A refreshingly human customer insights agency based in Europe, the US, Latin America, and Asia.

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Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

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Effective Research For Structural Packaging Innovation Effective Research For Structural Packaging Innovation

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Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

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