- Founder & CEO
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QualSights is a technology platform that provides brands, agencies and consulting firms a dramatically faster and cost effective way to generate deeper and more accurate qualitative insights from consumers anywhere in the world. In an era of speed and automation, qualitative research still grapples with a slow and labor intensive process for collecting and analyzing data. QualSights uses a combination of LIVE interactive video via smartphones/wearables plus powerful artificial intelligence to tackle these challenges and help fundamentally improve the speed and efficiency of qualitative from data capture to analysis and presentation. Research/insights, innovation and product teams use QualSights to remotely observe and interact with consumers as they shop for, use or consume products in their natural environment – generating deep in-context insights that help them build superior products & experiences. QualSights has the broadest qualitative technology platform, and is the only truly integrated solution that seamlessly supports multiple methodologies. Mobile based in-context insights through mobile ethnography and mobile diaries is our core offering, but our platform also supports video interviews (IDIs) and remote focus groups plus offers software to enhance in-person fieldwork - thereby allowing clients to do all their qualitative work in one place. QualSights is the only platform that provides the ultimate flexibility to capture ANY type of media from ANY camera device using ANY qualitative method, combined with sophisticated AI that automatically transcribes audio, generates relevant keywords and topics, recognizes video objects and scenes, provides sentiment and emotion analysis and more. Project findings can be summarized and shared quickly and effectively by simply dragging and dropping video clips using a visual presentation builder.