Client industry / audience: Data & Analytics,Consulting,Full Service
A device manufacturer that creates products for home dialysis wanted to better understand how to make and promote training materials that assist in not only educating the customer, but also the healthcare professional. The device manufacture spons
Client industry / audience: Data Collection,Full Service,Quantitative Research
Big data is one of the most prevalent buzzwords in technology, marketing research, and design - and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer’s path
Client industry / audience: Data Collection,Full Service,Quantitative Research
A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand th
Client industry / audience: Data Collection,Full Service,Quantitative Research
In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands - essentially, any product that is sold in a supermarket or big box retailer - are known as B2B2C, meaning they must keep the
John Mitchell is President & Managing Principal of AMS, a Boston-based market research and consulting firm that helps clients develop new products and distinctive customer experiences. He serves clients in medical devices and healthcare, technology,
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