A Guide to Shopper Journey Mapping and the Top Research Companies

Shopper journey mapping research is essential for comprehending and enhancing the customer path from awareness to purchase. It offers valuable insights into customer behavior, preferences, and decision-making, enriching the customer experience. By mapping customer touchpoints, companies can customize strategies to boost satisfaction and loyalty, thereby fortifying relationships and brand image. Employing sophisticated tools and analytics, businesses develop detailed journey maps that monitor the customer experience from first contact to after-purchase, depicting emotions, motivations, and interactions. This visual representation facilitates a thorough comprehension of the buying journey, pinpointing areas for enhancement and innovation to better fulfill customer expectations.

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Featured Experts in A Guide to Shopper Journey Mapping and the Top Research Companies

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Compare Shopper Journey Mapping

Conifer Research

Conifer Research

Full Service

Qualitative Research

Quantitative Research

Featured expert

Conifer specializes in Shopper Journey Mapping, offering deep insights into consumer behavior through ethnographic research. Our custom, human-centered approach illuminates touchpoints and fosters innovation, ensuring brands align with real shopper needs and experiences.

Why choose Conifer Research

High Quality Deliverables

Quant, Qual & Design

Custom, Creative Approach

Mixed Methods

Behavioral Research

1 GOLD RESEARCH INC

1 GOLD RESEARCH INC

Data Collection

Quantitative Research

Qualitative Research

Featured expert

At Gold Research Inc., we specialize in Shopper Journey Mapping, empowering enterprises to understand customer behaviors and improve experiences. Our tailored solutions reveal paths-to-purchase, optimize marketing, and drive innovation for leading brands.

Why choose 1 GOLD RESEARCH INC

Customer Journey Mapping

Path-to-Purchase Research

Shopper Insights

B2B Research

Ad Hoc Research Support

NAILBITER

NAILBITER

Data & Analytics

Full Service

Quantitative Research

Featured expert

NAILBITER’s Videometrics platform specializes in Shopper Journey Mapping, enabling brands to analyze consumer behavior through video insights. This technology uncovers emotional and latent decision-making, empowering marketers to optimize strategies for market success.

Why choose NAILBITER

see your shopper shop

hear your shopper shop

behavioral and actionable

full service consulting

Real, not recall

SKIM

SKIM

Full Service

International

Consulting

Featured expert

SKIM specializes in Shopper Journey Mapping, helping brands navigate consumer behaviors amidst constant change. Our expert consultants combine deep customer insights with business acumen to deliver tailored strategies that enhance pricing, communication, and innovation.

Why choose SKIM

Price&Portfolio Strategy

Decision Journey Mapping

Decades of Comm Research

Conjoint Analysis

Decision Point

Decision Point

Consulting

Qualitative Research

Quantitative Research

Featured expert

5

Recommended by Clients

Based on 3 ratings

Decision Point is your expert partner in Shopper Journey Mapping. We empower businesses to understand consumer behaviors and optimize touchpoints, ensuring impactful, data-driven decisions. Our tailored research enhances brand strategies and drives success across diverse markets.

Why choose Decision Point

Custom designed research

Unparalleled analytics

Insights into action

Strategic consultants

Excellent client service

Decision Analyst

Decision Analyst

Data & Analytics

Consulting

Full Service

Decision Analyst is an insights consulting firm that blends qualitative research, survey research, and analytics to solve complex business problems.

Why choose Decision Analyst

Outstanding Qualitative

Superb Advanced Analytics

International Expertise

Optimize Strategy

Build Stronger Brands

C+R Research

C+R Research

Qualitative Research

Quantitative Research

Panels / Communities

C+R Research, a full-service marketing insights agency, delivers great research, deep perspective, and committed client service.

Why choose C+R Research

Innovative Custom Research

Live and Online Qual

Agile Suite of Solutions

Communities

Multicultural Expertise

Clearworks

Clearworks

Consulting

Full Service

Qualitative Research

We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences.

Why choose Clearworks

Human-centered design

A collaborative bunch

More than just research

Industry agnostic

Engaging deliverables

QualSights

QualSights

Panels / Communities

Qualitative Research

Software & Technology

QualSights is a next-generation insights company committed to developing disruptive, smart technology that empowers brands to decode human behavior.

Why choose QualSights

Deep & Authentic Insights

Ultimate Flexibility

Patented Technology

Enterprise-Grade Security

Civicom Marketing Research Services

Civicom Marketing Research Services

Software & Technology

Focus Group Facility

Qualitative Research

Civicom-CyberFacility & CCam for facilitating online & in-person IDIs & focus groups and Quillit an AI report-generating tool for qualitative research

Why choose Civicom Marketing Research Services

Built For Global Audience

GDPR & HIPAA Compliant

Focus On Client Success

AI Technology Innovator

Designed For Researchers

Phase 5

Phase 5

Full Service

Qualitative Research

Quantitative Research

Brand & Communications, Innovation and New Product Development, Experience Strategy & Design, Customer Experience.

Why choose Phase 5

focus=customer centricity

brand+innovation+UX+CX

we focus on your business results

partner level involvement

agile

SIS International Research

SIS International Research

Data Collection

Full Service

International

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Why choose SIS International Research

Global Coverage

Full Service Capabilities

B2B & Industrial Research

Healthcare Research

Strategy Consulting

VideoMining

VideoMining

Data & Analytics

Quantitative Research

Software & Technology

VideoMining is a market research firm that specializes in Shopper Behavior Insights, fusing AI technology and behavioral science to unlock growth.

Why choose VideoMining

AI-Powered Technology

Observational Research

In-Store Behavior Experts

Path to Purchase Insights

Shopper Insight Expertise

OvationMR

OvationMR

Panels / Communities

Software & Technology

Full Service

5

Based on 1 ratings

IT'S A GREAT DAY FOR DISCOVERING WHY... Connecting great Audiences, Insight Practitioners, and Research Tech—you tell your exceptional story.

Why choose OvationMR

Deep Meaningful Insights

Research You Can Trust

Clear Compelling Stories

Less Time in the Weeds

Growth with Confidence

Starlight Analytics

Starlight Analytics

Consulting

Quantitative Research

Full Service

4.9

Recommended by Clients

Based on 5 ratings

The #1 PRODUCT RESEARCH company. Let us help identify your target consumers, measure purchase intent, define pricing, and sell-in/out with confidence.

Why choose Starlight Analytics

Product Insights Experts

Deep Industry Expertise

Client Service Obsessed

Quick Turnaround Times

100% US-based Staff