Lamppost Insights, LLC

Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.

We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather than illumination."

Our goal is to help get back to what makes research great by not just providing support for brand ideas but illuminating and inspiring the best path forward.

To accomplish this mission, we build customized research solutions for our clients based on over 20 years of experience and new and developing approaches. We also focus on storytelling and design-based outputs to bring data to life for maximum impact.

Our work has made an impact for top marketing and communications agencies, along with leading and emerging brands in retail, automotive, technology, financial, media/entertainment, CPG, travel/leisure, and B2B sectors.

We partner with brands to build thoughtful, customized solutions to complex problems across all stages of the brand development process - from understanding and defining your core audience and positioning to evaluating the impact of your marketing efforts. Across everything we do, we help uncover underlying human truths to create impactful brand experiences that drive brand health and success.