As a major sponsor of the National Football League (NFL), Anheuser-Busch needed to leverage this relationship to better reach football fans and create a relevant and persuasive campaign. Specifically, Anheuser-Busch wanted to test and gather feedback from consumers on potential television adverti
Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
What matters is the results - did Super Bowl ads effectively reach their target demographics? This market research looks at age and income in correlation with ad preferences to try and deduce each company's target audience.