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Advertising & Communications Strategy Research

Market research companies that study advertising and communications strategies to determine the most effective ways to implement them. These vendors help you develop strategic communication planning methods to generate elements and advertising vehicles that best communicate your strategy.

27 results are displayed in randomized alpha order, starting with "V", after featured listings.

W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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YouGov
YouGov

YouGov is a global market research and data company and is considered a pioneer of online market research.

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Ameritest
Ameritest

Ameritest, an ad & brand communication research co., helps brands optimize their positioning & creative expression to build long-term brand memories.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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Related Articles

Personas Personas

W5

Developing personas to supplement and give depth to traditional research results provides companies with a better platform for successful, consumer-driven concept development, design, and marketing strategies.

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Earn Success the Social Media Way Earn Success the Social Media Way

Tara Beard-Knowland, Director, Ipsos MORI-ASI

There are many theories about the potentially exponential power of social media. However, brands and advertisers need a reality check - such power is merely potential. The execution of communications through social media is not magic - it does require thought, investment and time.

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A New Role for Market Researchers? A New Role for Market Researchers?

Adriana Rocha, CEO, eCGlobal Solutions

Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO).

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Modern "Social" Online Qualitative Research Modern "Social" Online Qualitative Research

Ad Hoc Research

Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

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Modern "Social" Online Qualitative Research Modern "Social" Online Qualitative Research

Ramius Corporation

Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

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Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

MESH Experience

Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

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