Top Advertising & Communications Strategy Research Companies
Leading market research companies that study advertising and communications strategies to determine the most effective ways to implement them. These vendors help you develop strategic communication planning methods to generate elements and advertising vehicles that best communicate your strategy.
Traditional voter polling is often fraught with inaccuracy. The 2016 Presidential Election showcased the shortcomings of focus groups, self-report, CATI, and door-to-door canvassing, all used in 2016 to predict voter choice. Issues with traditional polling link to voter's inability to a
Climate communications strategists have historically been challenged in how to effectively communicate climate change issues to different consumer segments. This mobile study used an innovative picture-based implicit survey technique to uncover nuanced emotions on climate change as a function of
HANOVER, N.H. July 30, 2019 As Democrats prepare for the second round of Presidential debates, an insightful national study of voters’ feelings about the two parties suggests that Independents are furious and disassociated with both Democrats and Republicans. If any of the Democra
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other
Sylvan Learning offers tutoring in reading, math, writing, homework help, study skills, as well as after-school and camp STEM programs and SAT/ACT test prep. Sylvan serves grades K-12 through franchised and corporate locations. In order to finalize rebranding efforts, Sylvan was looking to test v
Diestel Family Turkey Ranch is a vertically integrated turkey farm, processor, and distributor based in Northern California. The family-owned company is run by four generations, with the most recent generation recently taking the helm of running the ranch operations.
First 5 is a statewide California agency, with operating offices in each of California’s counties. Funded by tobacco tax dollars, the agency is tasked with financing early childhood initiatives, promoting family wellness, advocating for preschool and early education opportunities, and suppo
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.
There are many theories about the potentially exponential power of social media. However, brands and advertisers need a reality check - such power is merely potential. The execution of communications through social media is not magic - it does require thought, investment and time.
Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO).
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market.
Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article.
Microsoft Pulse for Research is a leading solution that gives you instant market research – anytime, anywhere, with any sample size, for free. With our latest offering, Video Pulse, you can now test video content on demand and at scale. Join our team as we discuss how Video Pulse can make market research more affordable and accessible for your organization.