SperlingQual is a full service qualitative market research shop infusing brands with strategy by providing expert moderating and actionable insights


Our passion and curiosity for people and how they connect with brands makes for a highly driven and dedicated experience when you partner with us. We design and manage your projects from start to finish. We find the right people to talk to, and develop a customized approach to ensure we have great conversations that let us see brands through their eyes. Our aim is to uncover attitudes and behaviors that impact their feelings about your brand and category. When it comes to moderating – we have high standards. We’ve conducted thousands of focus groups, ethnographies, IDIs and online digital sessions. Our approachable and honest style of moderating sets a high comfort level for diverse targets, engaging them via a blend of provocative probes and creative techniques that serve to elicit exciting insights on even the most intimate of topics. This is what enables us to uncover compelling implications that we translate into strategic and actionable recommendations for your brands, communications and business. Experts serving domestic and int'l clients across: Fashion, cosmetics, CPG, technology, retail, healthcare, health & beauty, finance, spirits, travel, and advertising.

Contact Details

Email : Send an email

Telephone : 212-695-8402

Key Personnel
Denise Sperling
President & Director - Qualitative Research
International Capabilities
Social Media

Market Research Specialties

Business Issues

Research Solutions

Brand Research
Brand Research
Business-to-Business Research
International Research
Package Research
Product Research
Advertising Research

Research Services

Market Research
Ethnography / Observational Research
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Qualitative Services - Moderating
Qualitative Services - Moderating
Qualitative Services - Moderating
Qualitative Services - Moderating
Qualitative Services - Moderating
Qualitative Services - Moderating

Industries & Demographics

Demographics - Generations
Alcoholic Beverages
Apparel / Clothing / Textiles
Cosmetics / Beauty Aids
Foods / Nutrition
Fragrance Industry
Health Care / Medical
Packaged Goods
Personal Care Items

Related Services & Software