New Product Research | Concept Development & Testing

Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.

84 results are displayed in randomized alpha order, starting with "G", after featured listings.

Zappi
Zappi

Zappi delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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GlimpzIt
GlimpzIt

GlimpzIt's AI platform leverages the power of visuals to perform use cases from ethnography, product ideation, & market testing, to ad creative.

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Headspace
Headspace

I inform and inspire brand owners and their agencies with first-class qualitative research and a custom-designed approach to idea generation.

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Ideas First
Ideas First

Specialist idea generation and product innovation agency. Projects run globally with high-energy workshops and unique online innovation tools.

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Related Articles

W5 on Personas

W5

Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable task of creating solutions without an understanding of their consumers. Too easily new ideas, designs, and communications become detached from consumer needs as companies strive for a solution without truly understanding the consumer perspective. Personas become a realistic stand-in for the target consumer that ensures new ideas stay grounded in real-world needs and expectations.

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