Top Firms for New Product Research, Concept Development & Testing

Top market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.

Featured Experts in Top Firms for New Product Research, Concept Development & Testing

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Starlight Analytics

Starlight Analytics

Quantitative Research

Qualitative Research

Data & Analytics

LOCATION

Dunellen, New Jersey

Featured Expert

Featured Expert

Starlight Analytics

Quantitative Research

Qualitative Research

Data & Analytics

Unlock powerful insights for impactful concept development. Starlight Analytics specializes in data-driven market research that refines your brand's positioning, assesses consumer needs, and validates ideas, empowering you to innovate confidently in a competitive landscape.

Why choose Starlight Analytics

Deep Industry Expertise

Practical and Usable Insights

Alternative Data Sources

Quick Turnaround Times

100% US-based Staff

Zappi

Zappi

Data & Analytics

Software & Technology

International

LOCATION

London, United Kingdom

Zappi

Data & Analytics

Software & Technology

International

See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.

Why choose Zappi

Agile decision-making

Transformation insights

Flexible solutions

Quality data

Rival Technologies

Rival Technologies

Software & Technology

LOCATION

Vancouver, British Columbia, Canada

Rival Technologies

Software & Technology

Rival Technologies is a mobile-first conversational market research platform that captures authentic, genuine, and in-the-moment insights.

Why choose Rival Technologies

Respondent experience

Agility and flexibility

Integrated services

Community management

Reporting & storytelling

Discuss

Discuss

Qualitative Research

Software & Technology

Qualitative Consultant

LOCATION

Seattle, Washington

Discuss

Qualitative Research

Software & Technology

Qualitative Consultant

Discuss serves the world’s leading brands & agencies with the only research platform offering both AI-led and human-led interviews and insights.

Why choose Discuss

AI-led & human-led interviews

GenAI Agents to scale insights

Unlimited research model

Central hub for qual

Global research capabilities