New Product Research | Concept Development & Testing

Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.

50 results are displayed in randomized alpha order, starting with "P", after featured listings.

SONRISSA Inc
SONRISSA Inc

Focused on delivering web-based survey & panel solutions. Specializing in evaluating, identifying opportunities to introduce new products & services.

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THRIVE
THRIVE

THRIVE is an innovation strategy firm who helps ambitious leaders grow profitable brands through informed design.

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WBA Research
WBA Research

Full-service, custom market research firm specializing in customer satisfaction, communication and advertising research. In-house interviewing staff.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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Related Articles

W5 on Personas

W5

Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable task of creating solutions without an understanding of their consumers. Too easily new ideas, designs, and communications become detached from consumer needs as companies strive for a solution without truly understanding the consumer perspective. Personas become a realistic stand-in for the target consumer that ensures new ideas stay grounded in real-world needs and expectations.

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