New Product Research | Concept Development & Testing

Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.

58 results are displayed in randomized alpha order, starting with "T", after featured listings.

Zappi
Zappi

Zappi delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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WBA Research
WBA Research

Full-service, custom market research firm specializing in customer satisfaction, communication and advertising research. In-house interviewing staff.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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Wizer
Wizer

Wizer is a consumer research platform using artificial intelligence to analyze and provide fast, affordable and in-depth market insights.

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BrandIQ
BrandIQ

BrandIQ is a dynamic custom brand strategy, consumer research and innovation consultancy.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Related Articles

W5 on Personas

W5

Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable task of creating solutions without an understanding of their consumers. Too easily new ideas, designs, and communications become detached from consumer needs as companies strive for a solution without truly understanding the consumer perspective. Personas become a realistic stand-in for the target consumer that ensures new ideas stay grounded in real-world needs and expectations.

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