Bamboo Brands

Beyond Meat faced declining sales rotation of their Chicken Style products. Both consumers and retailers were losing interest, which created a risk that retailers might delist the products entirely. The company needed to understand whether a packaging upgrade could help defend sales and restore consumer attention.

The stakes were high: successfully revitalizing the products would not only prevent further decline in sales and shelf space, but also strengthen Beyond Meat’s position in the competitive plant-based category. For Beyond Meat, solving this challenge meant protecting market share, maintaining retail listings, and convincing consumers and retailers that their Chicken Style products were still relevant.

Euroma wanted to understand whether consumers would welcome a smaller packaging format for their “Original Spices” range, developed in collaboration with chef Jonnie Boer. Although the products were already well-known, Euroma suspected that the current larger packaging and price point posed a barrier for trial and regular purchase.

The stakes were clear: introducing a smaller and more affordable packaging could lower the entry barrier, attract more shoppers to the brand, and ultimately grow sales and market penetration. At the same time, a wrong decision would risk unnecessary investment and shelf complexity.

Bar le Duc is well-known for its unique cardboard water packaging, but their PET bottles – including a new 1.5L format – were underperforming in sales. Despite gaining extra shelf space, consumer uptake was low, while competition from other brands and private labels was increasing.

The stakes were significant: if the reasons behind the poor rotation were not addressed, Bar le Duc risked losing market share and shelf presence in a highly competitive category. The brand needed to uncover the true triggers and barriers preventing shoppers from choosing their PET bottles.