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New Products

Companies that offer market research services related to new products. Review and compare vendors able to conduct a research project associated with new products, new product ideas, new service ideas, new ideas, new concepts.

29 results are displayed in randomized alpha order, starting with "I", after featured listings.

InterQ
InterQ

Headquartered in Silicon Valley, InterQ delivers innovative market research, including qualitative, quantitative, UX, and online/mobile.

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Ideas First
Ideas First

Specialist idea generation and product innovation agency. Projects run globally with high-energy workshops and unique online innovation tools.

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reed | group

Full service capabilities including all quantitative and qualitative data collection methodologies through interpretation and comprehensive analysis/

Read more about reed | group »
TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Bracket™
Bracket™

Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than max-diff.

Learn more about Bracket™

BrandIQ
BrandIQ

BrandIQ is a Los Angeles-based brand strategy, innovation & design firm that has full-service qualitative & quantitative market research capabilities

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Related Articles

A Gen Y Guide A Gen Y Guide

Clear Seas Research

5 Steps to Building New Product and Brand Awareness Using Visual Social Media

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Optimizing your Product: How Market Research can Guide you on the Most Profitable Design Optimizing your Product: How Market Research can Guide you on the Most Profitable Design

Charles L. Colby, Chief Methodologist, Rockbridge Associates

Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning.

Read more »

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