Wyckoff Partners focuses on elevating the qualitative research experience by blending best-in-class moderating, analysis and strategic thought-partnership to deliver exceptional results to its clients.
Phil Wyckoff is a forward-thinking marketing professional with a track record of uncovering insights that create impactful marketing strategies for his clients. A unique combination of 25 years of agency and client-side experience enables Phil to design and execute world-class consumer research that is laser-focused on addressing critical business issues while building deep relationships with his clients’ cross-functional teams. Experience spans diverse industries including food & beverage, home & personal care, health & beauty, telecom, media, automotive, retail, among others.
Phil is passionate about innovation and brand communications, with particular interest in semiotics and its commercial applications to drive competitive advantage.