New Markets Advisors

New Markets Advisors combines analytical rigor with creative breakthroughs so you can implement the right strategy the first time. How we can help:

Make your organization more customer-centric: Over the past decade, our firm has developed and refined a framework for turning the theory of Jobs to be Done into winning innovations, product strategies, and actionable business plans. We are a global leader in Jobs to be Done, having the longest trajectory applying it to hundreds of contexts and helping companies outperform their competitors. Our team has written extensively on the subject, including in our award-winning book: Jobs to be Done: A Roadmap for Customer-Centered Innovation

Build Successful strategies that fuel growth: We bring a rigorous analytical framework and deep market insight to help you forge a strategy that not only focuses on growth but also sets you up to adapt to fast-changing markets. Our growth strategy expertise includes uncovering white space opportunities, developing long-term strategic plans that consider how your industry will evolve and go-to-market strategies

Create teams and structures that turn ideas into breakthrough products and services: We specialize in helping teams establish clear goals for innovation, build an ecosystem of activities needed to support it, and develop a common methodology for generating, assessing, and commercializing innovative products and services. We also help build clients' capabilities to execute Jobs to be Done research themselves in an ongoing way.

We are trusted for bringing lasting results to our clients and have worked with leaders in a wide range of industries, including healthcare and life sciences, financial services, consumer goods, and technology.