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New Product Research | Idea Generation

Market research firms that use creative sessions, brainstorming, ideation, qualitative research, etc. to generate new product or service ideas. Find a company to identify, develop and test ideas and concepts for new product or services.

30 results are displayed in randomized alpha order, starting with "R", after featured listings.

Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

Read more about Clearworks »
TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

Read more about TRC »

BrandIQ
BrandIQ

BrandIQ is a dynamic custom brand strategy, consumer research and innovation consultancy.

Read more about BrandIQ »

RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

Read more about RTi Research »
Headspace
Headspace

I inform and inspire brand owners and their agencies with first-class qualitative research and a custom-designed approach to idea generation.

Read more about Headspace »

Related Articles

How Smart Companies Will Generate Winning Ideas in the Future How Smart Companies Will Generate Winning Ideas in the Future

Michael Simpson, Managing Partner of Ideas First

Michael Simpson focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify winning insights and ideas in the future, in a context of a much tougher economic and environmental climate.

Read more »
What's the Big Idea? What's the Big Idea?

Market Strategies International

Learn four ways to optimize research-driven thought leadership when you read What’s the Big Idea?

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Why Inspiration Matters Why Inspiration Matters

Leap Research & Innovation

Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.

Read more »
Effective Research For Structural Packaging Innovation Effective Research For Structural Packaging Innovation

Gail Ritacco, Product Ventures

Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

Read more »

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