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New Product Research | Idea Generation

Market research firms that use creative sessions, brainstorming, ideation, qualitative research, etc. to generate new product or service ideas. Find a company to identify, develop and test ideas and concepts for new product or services.

47 results are displayed in randomized alpha order, starting with "R", after featured listings.

Ideas First
Ideas First

Specialist idea generation and product innovation agency. Projects run globally with high-energy workshops and unique online innovation tools.

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BrandIQ
BrandIQ

BrandIQ provides consumer-driven insights that are a direct catalyst for transformational change.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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Youth Insights
Youth Insights

Children's research is our specialty…creativity is our trademark! Founded in 1990, Youth Insights specializes in working with children of all ages.

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Related Articles

Generating Insights & Ideas Online

Ideas First

Improved internet access, increased bandwidths and new Web 2.0 technologies have laid the foundation for “Smart Companies” to conduct more and more of their innovation research online.

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How Smart Companies Will Generate Winning Ideas in the Future How Smart Companies Will Generate Winning Ideas in the Future

Michael Simpson, Managing Partner of Ideas First

Michael Simpson focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify winning insights and ideas in the future, in a context of a much tougher economic and environmental climate.

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What's the Big Idea? What's the Big Idea?

Market Strategies International

Learn four ways to optimize research-driven thought leadership when you read What’s the Big Idea?

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Why Inspiration Matters Why Inspiration Matters

Leap Research & Innovation

Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.

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