New Product Research | Idea Generation

Market research firms that use creative sessions, brainstorming, ideation, qualitative research, etc. to generate new product or service ideas. Find a company to identify, develop and test ideas and concepts for new product or services.

36 results are displayed in randomized alpha order, starting with "W", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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BrandIQ
BrandIQ

BrandIQ is a dynamic custom brand strategy, consumer research and innovation consultancy.

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Ideas First
Ideas First

Specialist idea generation and product innovation agency. Projects run globally with high-energy workshops and unique online innovation tools.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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WHOA
WHOA

WHOA uses high quality research, business strategy, and human centered design to transform your toughest questions into winning opportunities.

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Youth Insights
Youth Insights

Children's research is our specialty…creativity is our trademark! Founded in 1990, Youth Insights specializes in working with children of all ages.

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Headspace
Headspace

I inform and inspire brand owners and their agencies with first-class qualitative research and a custom-designed approach to idea generation.

Read more about Headspace »

Related Articles

How Smart Companies Will Generate Winning Ideas in the Future How Smart Companies Will Generate Winning Ideas in the Future

Michael Simpson, Managing Partner of Ideas First

Michael Simpson focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify winning insights and ideas in the future, in a context of a much tougher economic and environmental climate.

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What's the Big Idea? What's the Big Idea?

Market Strategies International

Learn four ways to optimize research-driven thought leadership when you read What’s the Big Idea?

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Why Inspiration Matters Why Inspiration Matters

Leap Research & Innovation

Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.

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Effective Research For Structural Packaging Innovation Effective Research For Structural Packaging Innovation

Gail Ritacco, Product Ventures

Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

Read more »

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