Human8

We are Human8, next-generation marketing insight consultants, helping brands uncover what matters. Powered by cultural insights, communities and AI,

we supercharge brands and spark action.

We see a world increasingly in flux not as a problem but as an opportunity to adapt, lead and thrive. In a fast-changing market, we help you uncover what matters most today and act on what will drive your growth tomorrow.

Our approach

1. NOW - see beyond the here and 'now': Framing the problem is half the solution. We always start by blending data, trends and AI-driven insights to uncover knowledge gaps and spot hidden opportunities.
2. WOW - understand what will 'wow': Our AI-powered insight communities, creative crowdsourcing and co-creation workshops help unlock fresh perspectives on your consumers, brand and category.
3. HOW - co-create the 'how': We then work with you and your agencies to turn agencies to turn insights into action - from consumer closeness programmes and brand strategy to new product concepts, prototypes and marketing communications.

Our solutions don't just help uncover what matters, we help you act upon it.

1. People - Crack the code of human complexity. Our people-oriented solutions - consumer connect, deep consumer understanding and segmentation strategies - designed to help you navigate the intricacies of human behaviour.
2. Innovation - Inspire products and services that enrich people's lives. Our innovation-oriented solutions - opportunity mapping, co-creation and strategic foresight - designed to foster innovation that matters.
3. Brand - Build brands people love. Our brand solutions - brand strategy and positioning, marketing and communications and performance tracking - are designed to elevate your brand in ways that are meaningful to consumers.
4. Experience - Elevate the moments that matters. Our experience-oriented solutions - consumer journey mapping, shopper strategy and product and service experience - designed to enhance the moments that matter to your consumers.