The Directions Group

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportunities you might not even know exist.

We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver.

Our team of expert advisors partner with clients to design custom solutions that uncover the dynamic, human-centric insights that drive business outcomes. We offer expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer-packaged goods.