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The Directions Group
Cincinnati, Ohio
Why choose The Directions Group
Increased Brand Loyalty
Differentiation
Growth & Innovation
Market Dynamics
Optimal Market Positioning
About
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportunities you might not even know exist.
We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver.
Our team of expert advisors partner with clients to design custom solutions that uncover the dynamic, human-centric insights that drive business outcomes. We offer expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer-packaged goods.
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Top Workplace 2023 Award
Company Meeting 2023
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Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.
Industries & Demographics
Research Solutions
Related Services & Software
Products
Brand Equity & Tracking
Track your brand's health over time. Our research helps you understand brand perceptions, loyalty, and competitive positioning to guide brand strategy....
Research Solutions
Visual Insights
Transform complex data into clear, actionable visual stories. Our visual insights make it easy to understand and communicate key findings across your organization....
Related Services & Software
Research Services
Awareness & Usage
Understand your brand's visibility and adoption in the market. We help you gauge brand recognition and product usage to inform strategic decisions and marketing efforts....
Research Solutions
Strategic Planning
Develop data-driven strategies for your business. Our research informs long-term planning, helping you set achievable goals and navigate market changes....
Research Solutions
Research Services
Product Testing
Evaluate your products with real consumers. Our testing protocols help you optimize features, usability, and overall appeal before market launch....
Category Drivers & Barriers
Identify what drives category growth and what holds it back. We provide insights to help you capitalize on opportunities and overcome challenges in your market....
Research Solutions
Workshops
Engage in facilitated sessions to solve complex problems. Our workshops bring together diverse perspectives to generate innovative solutions and strategies....
Research Solutions
Industries & Demographics
Resources
Content Library
2 results
Improving Market Research Data Quality with Human-in-the-Loop AI
Article
Widening Lifespan-Healthspan Gap and Implications of Evolving U.S. Health Landscape
Article