Category Drivers & Barriers by The Directions Group

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What is Category Drivers & Barriers

Identify what drives category growth and what holds it back. We provide insights to help you capitalize on opportunities and overcome challenges in your market.

Related market research services:

Research Solutions

Consumer Market Research

Shopper Insights

Applicable business issues:

Brand / product / service launch

Brand / product / service repositioning

Defend market share

Gain new customers

Increase awareness

Increase market share

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