Client industry / audience: Data & Analytics,Full Service,International
While traditionally sales calls were made using printed detail aid materials, detailing has become the new standard. Our client at a global pharmaceutical company, Rachelle, reached out to us to measure the performance of their draft detail aid am
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
Research Partnership specialises in providing custom market research and consulting for global healthcare. Our client was developing a new product for treating Type 2 diabetes, which they were preparing for launch. In an increasingly competitive d
Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message.