HumanBranding Inc.

HumanBranding uses Applied Anthropology Thinking™ to go deeper beneath the surface to better understand human behavior, enabling our clients to drive business decisions with unique humanistic insights.

HumanBranding’s mission is to help clients change human behavior. To do this, we apply the foundational academic discipline of Anthropology. Human Branding’s Applied Anthropology Thinking™ approach puts humans at the center and goes beyond what respondents tell us and pragmatically decodes the deeply rooted motivations that drive the every-day, real human behavior.