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New Product Research | Post-Launch Tracking

Market research companies examining the attitudes, behaviors and beliefs of a specific subject with regard to a product or service after it has been introduced to the market. Find a firm to evaluate perception of a new product post-launch through longitudinal studies and tracking.

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BrandIQ is a dynamic custom brand strategy, consumer research and innovation consultancy.

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Infotools is a software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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Smaller sample sizes—money prudently saved or money foolishly wasted?

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

It is common practice to reduce the sample sizes used in quant studies to save money, a tendency exacerbated by the current economic environment. Though this approach can sometimes result in prudently saving some money, it can also have a disastrous result: spending the entire budget on a study that does not accomplish its business objective. Here's how.

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