- Principal & Head of Strategy & Research
- 212-653-8819 X700
- View Linkedin profile »
Provoke Insights is a full service market research firm that specializes in branding, advertising, media, and content marketing initiatives. It helps brands navigate through today’s cluttered marketing space. Our obsession with research helps us provide strategic direction to improve brand equity and ultimately increase sales.
We are more than just researchers! Our agency was created by market researchers who also have experience working as strategists in the advertising industry.
Our obsession with data and research makes your marketing strategy compelling and impactful. From guiding brand strategies to fielding surveys, we have the tools and the brains to successfully implement and test your advertising initiatives.
As experts in traditional and innovative research methodologies, we provide strategic solutions to help answer your marketing needs through tools such as quantitative and qualitative research, social listening, competitive intelligence, and trends analysis.
Provoke insights has experience serving clients across a variety of industries: advertising, financial services, professional services, technology, non-profits/government, consumer goods, OTC, education, jewelry/fashion, utilities, fitness, and pharmaceutical.
1460 Broadway , 16th Floor
New York, New York, 10036
United States of America, New York (NY--NJ--CT)
Provoke Insights offers the advertising optimizer to test various advertising collateral.
Consumers are jaded by the deluge of brand messaging and advertising initiatives. These campaigns are costly and timely. Therefore, it is vital to maximize advertising effectiveness before launching a campaign.
Provoke Insights offers five different types of research optimizers:
• Print Ad
• Digital Ad
• Video Commercial
• Radio Commercial.
Each Optimizer allows companies to evaluate advertising and build impactful, compelling branding which ultimately leads to improved ROI.MORE
The Ecosystem Brand Tracker enhances the standard advertising survey tracker by including multiple data sets to make it more relevant to brand’s needs.
As thought leaders in the advertising industry, Provoke Insights offers advertising and brand tracking research that longitudinally measures scores such as brand awareness, consideration and competitive sentiment.
In order to add more context to these results, we introduced the Ecosystem Brand Tracker which connects the dots with real-world data. This tracker brings additional depth and context to what is happening in the industry by analyzing business KPIs, social listening, media data, web & search analytics, and industry trends. You get the full 360 degree view of your brand by implementing the Ecosystem Brand Tracker.MORE
Provoke Insights leverages market research content to make an impact, driving Web traffic, press interest, audience engagement, and lead generation.
Wherever you look, you’ll see content being pushed by anyone and everyone – whether it’s an influencer online, a journalist in a newspaper, or a podcast host. Brands are creating so much content every day, how does your brand stand out from the crowd? As a leader in content marketing research, Provoke Insights provides opportunities to get the word out about your brand. Just from one research study, you get enough original content for blogs, infographics, social media posts, sales collateral, and most importantly multiple stories to pitch to the press.
The results are proven:
• Greater interest from journalists to publish your content
• Articles are shared 6 times more on social media
• Social posts receive 30 times more engagement
• And your brand receives an uplift in lead generation
A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to...Read more »
Forrester announced that consumers HATE advertising and that advertising budgets are transitioning away from traditional platforms to platforms such as Google, YouTube, and Facebook. Disliking an ad is nothing new! Why? The difference today is that it is significantly harder for brands to stand outRead more »
Back in 2017, Pepsi ran an ad where Kendall Jenner partook in a march and approached a cop with a can of soda. It looked like Pepsi was trying to get involved in movements such as Black Lives Matter for commercial gains. As a result, it was almost immediately pulled off the air, and the […] ThRead more »
Do you truly understand who your competitors are? Have you analyzed which brands are direct competitors, as well and who are indirect? Do you know all of their product/service offerings? Has your company conducted market research on the matter? It is vital to track your competition so you can stay aRead more »