- Principal & Head of Strategy & Research
- 212-653-8819 X700
- View Linkedin profile »
Provoke Insights is a full service market research firm that specializes in branding, advertising, media, and content marketing initiatives. It helps brands navigate through today’s cluttered marketing space. Our obsession with research helps us provide strategic direction to improve brand equity and ultimately increase sales.
We are more than just researchers! Our agency was created by market researchers who also have experience working as strategists in the advertising industry.
Our obsession with data and research makes your marketing strategy compelling and impactful. From guiding brand strategies to fielding surveys, we have the tools and the brains to successfully implement and test your advertising initiatives.
As experts in traditional and innovative research methodologies, we provide strategic solutions to help answer your marketing needs through tools such as quantitative and qualitative research, social listening, competitive intelligence, and trends analysis.
Provoke insights has experience serving clients across a variety of industries: advertising, financial services, professional services, technology, non-profits/government, consumer goods, OTC, education, jewelry/fashion, utilities, fitness, and pharmaceutical.
1460 Broadway , 16th Floor
NY, New York, 10036
United States of America, New York (NY--NJ--CT)
Provoke Insights offers the advertising optimizer to test various advertising collateral. Consumers are jaded by the deluge of brand messaging and advertising initiatives. These campaigns are costly and timely. Therefore, it is vital to maximize advertising effectiveness before launching a campaign. Provoke Insights offers five different types of research optimizers: • Concept • Print Ad • Digital Ad • Video Commercial • Radio Commercial. Each Optimizer allows companies to evaluate advertising and build impactful, compelling branding which ultimately leads to improved ROI.MORE
The Ecosystem Brand Tracker enhances the standard advertising survey tracker by including multiple data sets to make it more relevant to brand’s needs. As thought leaders in the advertising industry, Provoke Insights offers advertising and brand tracking research that longitudinally measures scores such as brand awareness, consideration and competitive sentiment. In order to add more context to these results, we introduced the Ecosystem Brand Tracker which connects the dots with real-world data. This tracker brings additional depth and context to what is happening in the industry by analyzing business KPIs, social listening, media data, web & search analytics, and industry trends. You get the full 360 degree view of your brand by implementing the Ecosystem Brand Tracker.
Provoke Insights leverages market research content to make a huge impact, driving Web traffic, press interest, audience engagement, and lead generation. Content is everywhere. Wherever you look, you’ll see content being pushed by anyone and everyone – whether it’s an influencer online, a journalist in a newspaper, or a podcast host. Brands are creating so much content every day, how does your brand stand out from the crowd? As a leader in content marketing research, Provoke Insights provides multiple opportunities to get the word out about your brand. Just from one research study, you get enough original content for blogs, infographics, social media posts, sales collateral, and most importantly multiple stories to pitch to the press. The results are proven: • Greater interest from journalists to publish your content • Articles are shared 6 times more on social media • Social media posts receive 30 times more engagement • And your brand receives an uplift in lead generation
A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to...Read more »
Over a third (38%) of advertisers and in-house marketers find their market research firm through searching online. Googling lsquo;market research firmrsquo; is closely followed by direct referrals from work colleagues, friends, and family (33%), conferences (28%), and online directories (25%). OverRead more »
In the advertising and marketing industry, research is used to identify and define marketing problems. Research is often incorporated into the following aspects of the advertising process: Industry or competitive analysis Pitch process Concept generation Ad ideation Consumer/target audience dRead more »
Written by: Carly Fink I grew up in the 1980s, and cable TV was seen as a premium service. We had an antenna with only seven TV channels. There was no internet, social media, or smartphones. Ads were mostly aired or shown on television, radio, print, or out of home (e.g. billboards). If you had a fRead more »