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Business-to-Business (B2B) Market Research
Business to business (B2B) market research studies the needs, preferences, and behaviors of companies as customers. It informs strategies and decisions when selling products or services to other businesses.
No Actors, No Scripts: The End of Simulated B2B Research
B2B mystery shopping falls short. Track real in-market buyers with AI moderation to scale authentic insights across the full decision journey.
Alexandra Gil
Strategic Insights & Analytics Manager at NewtonX
Latest
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
Karen Lynch
Head of Content at Greenbook
Is Your B2B Segmentation Fit for Purpose?
CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...
Using Market Research to Identify Key Trends in B2B Video Marketing
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
The Importance of Trust in Building Strong Business-to-Business Relationships
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
How to Employ Generative AI Deliberately, for Better B2B Research Results
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO & Co-Founder at NewtonX
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
Karen Lynch
Head of Content at Greenbook
Is Your B2B Segmentation Fit for Purpose?
CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...
Using Market Research to Identify Key Trends in B2B Video Marketing
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
The Importance of Trust in Building Strong Business-to-Business Relationships
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
How to Employ Generative AI Deliberately, for Better B2B Research Results
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO & Co-Founder at NewtonX
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