Advanced Segmentation & Persona Activation by Provoke Insights
Quant and qual segmentation with rich personas that help brands activate insights across marketing, innovation, and positioning.
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What is Advanced Segmentation & Persona Activation
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Key features:
Quantitative Audience Segmentation
Uses advanced quantitative analytics to identify distinct consumer segments and measure their size and value, helping brands focus targeting, investment, and growth strategy on the audiences that matter most.
Qualitative focus groups and interviews that bring audience segments to life.
Adds human depth to segmentation by uncovering motivations, barriers, language, and decision drivers, so teams understand not just who segments are, but what moves them to act.
Persona Development for Marketing Activation
Transforms data into memorable, organization-wide personas that guide messaging, channel strategy, innovation, and customer experience, helping teams align around the audiences that drive growth.
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