Horowitz Research, A Division of M/A/R/C Research
Horowitz is known for our pioneering work among Latine/Hispanic, Black, Asian, LGBTQIA+, Gen Z, people with disabilities, and other diverse consumers.
Generation Z, generally considered to be those born in the second half of the 1990s through 2012, are thought to be shaped by their lifelong immersion in technology, familiarity with diverse people, exposure to political polarization, the financial hardships of their parents, and a world constantly at war. As with previous generational cohorts, they present unique marketing challenges: the world they were born into and experienced has molded what they want to buy, how they become aware of alternatives, how they shop for and evaluate them, and their ultimate opinions of brands and products.
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in Market Research with Generation Z
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LOCATION
Chicago, Illinois, United States
Featured Expert
Featured Expert
Why choose Fieldwork Webwork and Anywhere
35+ years experience
24/7 support
experienced staff
unique set-ups
Go Anywhere
LOCATION
Boston, Massachusetts, United States
Featured Expert
Featured Expert
Why choose TeenVoice
On Demand Teen Recruitment
Full Service Long Form Survey Capabilities
Pulse Check Surveys with Results in 1-2 Days
Surveys Designed for High Teen Engagement
Syndicated Content Written by Industry Veterans with Teen Expertise
LOCATION
Irving, Texas, United States
Featured Expert
Featured Expert
Why choose Horowitz Research, A Division of M/A/R/C Research
Consumer Insights
Multicultural Research
Gen Z Research
Accelerated Solutions
LOCATION
Austin, Texas, United States
Why choose Current Forward
Gen Z Specialists
UX Researchers
Qualitative Experts
Curated, dedicated team always includes founders
Memorable, actionable presentations