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Current Forward

Current Forward is a consumer insights firm that helps brands find fresh ways to be relevant.

Qualitative Research

Quantitative Research

Full Service

Featured in "Buyer's Guides"

Why choose Us

Gen Z Specialists

UX Researchers

Qualitative Experts

Curated, dedicated team always includes founders

Memorable, actionable presentations

Features and attributes

Asset management

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Mobile platform

Mobile UX and accessibility

Natural language queries

Omnibus brand tracking

Proprietary data

Qual & quant integration

Qual-at-scale platform

Real-time tracking & alerts

Synchronous platform

Syndicated brand panels

Templated & automated testing

Transcription quality

Visual analysis tools

What is Current Forward?

Current Forward is a consumer insights firm that helps brands like Pepsi, San Antonio Spurs, Brilliant Earth, Priceline, Mailchimp, and Tinder find fresh ways to be relevant.


Current Forward's superpowers are creating audience insight presentations that people *actually remember*, and helping organizations turn the corner from insight to action.


Specializing in qualitative and UX research, Current Forward operates as an extension of brand, product, and consumer insight teams. They're agile, able to gracefully handle ambiguity and staff projects with curated, focused teams.

Recognition

Women-Owned Business

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Current Forward

INFO

Lillian Brown

Co-Founder

Ashley Lapin

Co-Founder