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Hybrid Market Research - Mixed Methodology

Find companies that conduct hybrid research. Hybrid research is generally the combination of any two or more techniques applied concurrently within the same study, but also applies to new techniques that blend aspects of qualitative and quantitative approaches into a single new technique.

49 results are displayed in randomized alpha order, starting with "B", after featured listings.


View all case studies by Bottom Line Market Research & Consulting
EFG Worldwide
EFG Worldwide

USA Full-service one-stop shop for Global quantitative and qualitative fieldwork insights. Top 25 Global Research Firm, large in-house capabilities.

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iModerate
iModerate

iModerate is a progressive insights agency that helps our clients expose hidden consumer insights and translate them into competitive advantages.

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Personas Personas

W5

Developing personas to supplement and give depth to traditional research results provides companies with a better platform for successful, consumer-driven concept development, design, and marketing strategies.

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5 Tips for a Successful Mixed-Method Approach 5 Tips for a Successful Mixed-Method Approach

Kathy Doyle, CEO, Doyle Research Associates

We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture.

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