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Hybrid Research - Mixed Methodology

Find companies that conduct hybrid research. Hybrid research is generally the combination of any two or more techniques applied concurrently within the same study, but also applies to new techniques that blend aspects of qualitative and quantitative approaches into a single new technique.

42 results are displayed in randomized alpha order, starting with "P", after featured listings.

QSA

Hybrid full service research featuring sophisticated techniques for design, analysis and visualization + consultation. Work directly with principals.

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Research Now
Research Now

Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.

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3Q GLOBAL
3Q GLOBAL

FULL SERVICE, DATA COLLECTION, FIELDWORK, and TEXT ANALYTICS Agency providing creative research solutions and an outstanding level of quality.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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Zursh
Zursh

Zursh is a platform for quality B2B research. Here is h 1-Name your budget 2- Select your best researcher 3- Pay when you receive quality research

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The Research Path to Uncovering Consumers’ Deeper Thoughts The Research Path to Uncovering Consumers’ Deeper Thoughts

iModerate

Market researchers ultimately want to understand what drives consumers’ thinking, feelings, actions and decision making. While there are countless techniques and methodologies for accomplishing this, in the field of qualitative research, there is one absolute truth – in order to understand what consumers think, you must understand how consumers think.

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SSI acquired instantly™

The advanced capabilities of mobile devices today empower companies to engage customers in real-time to gather rich media responses that are truly in-the-moment. Going beyond what customers have to say, we can now identify where they are, what they see, and what they hear in order to paint a more comprehensive picture of the customer's overall experience.

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5 Tips for a Successful Mixed-Method Approach 5 Tips for a Successful Mixed-Method Approach

Kathy Doyle, CEO, Doyle Research Associates

We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture.

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