Find companies that conduct hybrid research. Hybrid research is generally the combination of any two or more techniques applied concurrently within the same study, but also applies to new techniques that blend aspects of qualitative and quantitative approaches into a single new technique.
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
One of the world's largest airlines had quantitative data showing that passengers were often reporting low satisfaction on fights because of stress, but the airline didn't know at exactly which points along the journey passengers felt stre
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research m
View the webinar recording to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly or adapted in order to perform volumetric forecasting.