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Hybrid Market Research - Mixed Methodology

Find companies that conduct hybrid research. Hybrid research is generally the combination of any two or more techniques applied concurrently within the same study, but also applies to new techniques that blend aspects of qualitative and quantitative approaches into a single new technique.

66 results are displayed in randomized alpha order, starting with "D", after featured listings.

Dub
Dub

Qualitative Research, Marketing Research, Communities, Self-ethnography, Customer Experience, Bulletin Board Focus Groups, and Mobile Qual

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EFG Worldwide
EFG Worldwide

USA Full-service one-stop shop for Global quantitative and qualitative fieldwork insights. Top 25 Global Research Firm, large in-house capabilities.

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Global NR
Global NR

Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide

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GutCheck
GutCheck

GutCheck is a global, online agile research solution that enables our clients to get quick consumer reads to answer key questions as they come up.

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iModerate

iModerate, a division of 20|20 Research, is a digital-first research provider that specializes in helping brands grow.

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Personas Personas

W5

Developing personas to supplement and give depth to traditional research results provides companies with a better platform for successful, consumer-driven concept development, design, and marketing strategies.

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5 Tips for a Successful Mixed-Method Approach 5 Tips for a Successful Mixed-Method Approach

Kathy Doyle, CEO, Doyle Research Associates

We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture.

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