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Hybrid Market Research - Mixed Methodology

Find companies that conduct hybrid research. Hybrid research is generally the combination of any two or more techniques applied concurrently within the same study, but also applies to new techniques that blend aspects of qualitative and quantitative approaches into a single new technique.

57 results are displayed in randomized alpha order, starting with "P", after featured listings.

QualSights
QualSights

End-to-end qualitative insights platform providing a dramatically faster and more affordable way to generate deeper consumer insights at global scale.

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SoapBoxSample
SoapBoxSample

SoapBoxSample offers clients a fresh approach to online sampling by combining three decades of experience with new techniques and technology.

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Related Articles

5 Tips for a Successful Mixed-Method Approach 5 Tips for a Successful Mixed-Method Approach

Kathy Doyle, CEO, Doyle Research Associates

We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture.

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