Podcast
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The Greenbook Podcast
Insights, conversations, and stories from the world of market research and consumer insights.
Episodes
150+
Downloads
20k+
Rating
4.8/5
Listen to the latest episode
More insights and conversations with industry leaders
The Greenbook Podcast
177 - Crispin Beale of IDX on Evidence-Led Communications
The Greenbook Podcast
176 - Heineken’s Mary Beth Jowers on Driving Insights-Led Change
The Greenbook Podcast
175 - John Gilfeather on Craft, Ethics, and Research Legacy
The Greenbook Podcast
174 - The Emotional Power of Convenience with Maxalan Vickers of Overtime
The Greenbook Podcast
173 - Adam Bai of Panoplai on Shaping the Future of Insights
The Greenbook Podcast
172 - Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
The Greenbook Podcast
171 - Samuel Cohen & Fairgen on AI Digital Twins in Research
The Greenbook Podcast
170 - Haley Kiernan of Mars Petcare on AI & Data Trust
About the Podcast
The Greenbook Podcast brings together the brightest minds in market research and consumer insights. Each week, we explore the latest trends, technologies, and methodologies that are shaping our industry.
Whether you're a seasoned researcher, a marketing professional, or someone curious about understanding consumer behavior, our conversations provide actionable insights and thought-provoking discussions.
Hosted by industry experts, we feature guests from leading brands, research agencies, and technology companies who share their real-world experiences and innovative approaches to understanding consumers.
150+
Episodes
20k+
Downloads
4.8/5
Rating
Karen Lynch
Chief Programming Officer
Karen Lynch is Chief Programming Officer at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry.
Leonard Murphy
Chief Advisor for Insights and Development
Leonard "Lenny" Murphy is Chief Advisor for Insights and Development at Greenbook, where he has spent over a decade building the industry’s leading content and marketing platform. With more than 20 years of executive leadership — including roles as CEO of Rockhopper Research and BrandScan360, CSO of Veriglif, and Founding Partner of Gen2 Advisors — he is widely recognized as a global thought leader in market research. Today, Lenny serves as an active board member, retained strategic consultant, and M&A advisor, tirelessly driving innovation and growth across the insights ecosystem.
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