The Greenbook Podcast

Insights, conversations, and stories from the world of market research and consumer insights.

Episodes

150+

Downloads

20k+

Rating

4.8/5

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The Greenbook Podcast

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More insights and conversations with industry leaders

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Future of Insights in Latin America with Visa’s Paula Guarín
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

About the Podcast

The Greenbook Podcast brings together the brightest minds in market research and consumer insights. Each week, we explore the latest trends, technologies, and methodologies that are shaping our industry.

Whether you're a seasoned researcher, a marketing professional, or someone curious about understanding consumer behavior, our conversations provide actionable insights and thought-provoking discussions.

Hosted by industry experts, we feature guests from leading brands, research agencies, and technology companies who share their real-world experiences and innovative approaches to understanding consumers.

20k+

Total Downloads

150+

Episodes Published

4.8/5

Average Rating

50+

Countries Reached

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen Lynch linkedin

Karen's critical role as Head of Content at Greenbook has her spearheading the development, oversight, and optimization of an integrated content strategy across the company's editorial platforms. As a co-host of The Greenbook Podcast, she brings her interviewing expertise and growth mindset to benefit the research community she passionately serves. Karen's unique qualities are her authenticity, empathy, and ability to shape insightful conversations. She's not just a host but a fountain of wisdom, creativity, and motivation for insights professionals.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Leonard Murphy twitterLeonard Murphy linkedin

Lenny's dynamic role as a Chief Advisor for Insights and Development for Greenbook has him spearheading the development of new products, focused on business development, and fulfilling both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. As a co-host of the Greenbook Podcast, he brings his extensive knowledge and enthusiasm to the fore, discussing the latest trends and advancements in the research industry. He's not just a host but a beacon of knowledge, guidance, and inspiration for those in the insights industry.

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