The Greenbook Podcast

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies and emerging ideas with Greenbook, your guide to the future of insights.

The Greenbook Podcast

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The Greenbook Podcast

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

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MEET YOUR HOSTS

Karen Lynch

Karen Lynch

Karen's critical role as Head of Content at Greenbook has her spearheading the development, oversight, and optimization of an integrated content strategy across the company's editorial platforms. As a co-host of The Greenbook Podcast, she brings her interviewing expertise and growth mindset to benefit the research community she passionately serves. Karen's unique qualities are her authenticity, empathy, and ability to shape insightful conversations. She's not just a host but a fountain of wisdom, creativity, and motivation for insights professionals.

Lenny Murphy

Lenny Murphy

Lenny's dynamic role as a Chief Advisor for Insights and Development for Greenbook has him spearheading the development of new products, focused on business development, and fulfilling both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. As a co-host of the Greenbook Podcast, he brings his extensive knowledge and enthusiasm to the fore, discussing the latest trends and advancements in the research industry. He's not just a host but a beacon of knowledge, guidance, and inspiration for those in the insights industry.

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Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Cultural Relevance in Branding with Kira Greenberg
Karen Lynch

Karen Lynch

Head of Content at Greenbook

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