Podcast
Categories
Insights, conversations, and stories from the world of market research and consumer insights.
Episodes
150+
Downloads
20k+
Rating
4.8/5

Listen to the latest episode
More insights and conversations with industry leaders
Artificial Intelligence and Machine Learning
About the Podcast
The Greenbook Podcast brings together the brightest minds in market research and consumer insights. Each week, we explore the latest trends, technologies, and methodologies that are shaping our industry.
Whether you're a seasoned researcher, a marketing professional, or someone curious about understanding consumer behavior, our conversations provide actionable insights and thought-provoking discussions.
Hosted by industry experts, we feature guests from leading brands, research agencies, and technology companies who share their real-world experiences and innovative approaches to understanding consumers.
20k+
Total Downloads
150+
Episodes Published
4.8/5
Average Rating
50+
Countries Reached
Karen Lynch
Head of Content at Greenbook
Karen's critical role as Head of Content at Greenbook has her spearheading the development, oversight, and optimization of an integrated content strategy across the company's editorial platforms. As a co-host of The Greenbook Podcast, she brings her interviewing expertise and growth mindset to benefit the research community she passionately serves. Karen's unique qualities are her authenticity, empathy, and ability to shape insightful conversations. She's not just a host but a fountain of wisdom, creativity, and motivation for insights professionals.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Lenny's dynamic role as a Chief Advisor for Insights and Development for Greenbook has him spearheading the development of new products, focused on business development, and fulfilling both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. As a co-host of the Greenbook Podcast, he brings his extensive knowledge and enthusiasm to the fore, discussing the latest trends and advancements in the research industry. He's not just a host but a beacon of knowledge, guidance, and inspiration for those in the insights industry.
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