F'inn

We flow seamlessly between research techniques, from rigorous quantitative and advanced analytics to intimate ethnographic and qualitative discussions with consumers, users, b-to-b and every sort of respondents. We even interview synthetic respondents built in AI, validated with humans

MARKET EXPLORATION For growth in new or rapidly changing markets Including: Market Size (TAM/SAM/SOM) Trends | Competitive Analysis | Use Cases, User Needs, JTBD, Perceptions | White Space Discovery

NEW CATEGORIES, PRODUCTS AND SERVICES For discovering and developing new offerings Including: New ideas discovered, prioritized | Concept testing | Forecasting | Pricing strategy/elasticity | Feature prioritization + optimization | Value prop development | Existing products & services refined | Portfolio optimization

EXPERIENCE OPTIMIZATION To enhance user interaction at every journey step, we delve into influences, preferences, and challenges Including: Shopping journey, path to purchase | Drivers of preference, decision making, behavior | User journey, pain points, desires | User expectations, satisfaction | Early-stage demo testing

BRAND DEVELOPMENT To find and reflect your unique voice Including: Create or refine brand value propositions | Analyze perceptions, drivers, brand equity | Explore partnership/expansion potential | Develop employer branding/reputation

AUDIENCE + TARGET To identify your growth-driving audience Including: Segmentation | Personas | Profiles of target users

COMMUNICATION For effective strategy and connection, we optimize messaging across platforms Including: Ad and PR campaign effectiveness | Naming, packaging for new products/services | Retail (PoS) communication for new products/services | Concept messaging