Open Mind Strategy, LLC

Open Mind Strategy, LLC is an insights consultancy providing custom qualitative and quantitative research to clients seeking deeper understanding into key audiences and opportunities. Founded in 2010 to provide a more strategic approach to research inquiries, OMS has uncovered business-building implications for companies ranging from Amazon and Anheuser Busch to Vice TV and Yahoo!. Over 90% of OMS clients use OMS again. While the “open minds” at OMS welcome work with most business categories, OMS is known for particular depth of experience in thought-leadership, youth and generational insights, target audience definition, messaging assessment, custom brand/sentiment tracking, media consumption and dynamics, and research that supports marketing efforts. Unlike many providers, OMS is a true “hybrid” research provider, constantly undertaking both qualitative and quantitative work, and often using both to arrive at deeper learning for clients. Services beyond “standard” research that OMS routinely provides include facilitation and brainstorming (often “activating” and building on insights uncovered through primary research, but also including facilitating leadership and Board meetings and marketing team ideation), “storytelling” engagements that extract relevant learning from existing and secondary research, and strategic consulting including developing marketing and advertising strategies and briefs and working with agencies to optimize campaigns.