Qualitative research consultants - interviewers and moderators specialized in conducting, managing, and analyzing in-person interviews with one participant at a time. Find trained professionals who offer in-depth and one-on-one interviewing services.
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefit
How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the
sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus
group experience. The recruitmen