Professional, quality recruiting and interviewing. Clean, modern facility. Fifteen minutes from airport and new Westin (ask for our corporate rate).

About

About
Recruiting: All of our recruiting is done in-house and each of our recruiters has a minimum of 5 years market research experience. No temps, no outsourcing. Every single recruit is also validated by re-asking key questions and evaluated on the phone for articulation.

Panel: 100% opt-in panel. Nationwide 200K+ panelists, and 118K in Michigan. We conduct studies off-site regularly in Grand Rapids, Kalamazoo, Jackson, Flint, as well as our facility near Detroit and Ann Arbor. Panel profiles include 100 data points on each participant, including automobiles.

Location: Brand new facility in 2019. Three large suites, large client areas, "Idea Factory" creative space, and large 60 x 30 Showroom with overhead door for car clinics and large equipment tests. Located minutes from airport and Westin (corporate rates available to our clients). Primary recruiting range to our facility includes both Ann Arbor and Detroit markets.

Configurable for CLT, mock trials, theater, classroom, living room and traditional focus groups.

Staff: Robert Sullivan and Don O'Neill each have over 25 years of experience in the Marketing Research industry.

Facility Photo Gallery

Facility Details

  • Location: Suburban, Near Airport
  • Building Type: Free Standing, Single-story
  • Facility Features: Client lounge, High-definition TV, Office services, Onsite parking, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Separate client entrance, Video-conferencing, Video-streaming, Wired broadband, Wireless Internet
  • Travel time from airport: 12 mins
  • Travel time from downtown: 15 mins
  • Recruiting capabilities: The primary focus of our business is our database and the quality of the recruiting. All recruiting is done in house and validated. Using our backgrounds in technology and marketing, we have put together what is probably the largest and most comprehensive database of any field service or recruiting firm. Because of this, you can expect full groups of exactly the people you want, every time.
  • Recruiting area: See our website for full list.

Facility Rooms

Room types Dimensions Capacity Observation capacity
Auditorium
Classroom
Client Lounge
Computer Usability Lab
Focus Group
One-on-One
Product Testing Lab
Viewing Room
26X14 36 15
Auditorium
Classroom
Client Lounge
Computer Usability Lab
Focus Group
One-on-One
Product Testing Lab
Viewing Room
22X16 36 15
Focus Group
20X20 20 20
Product Testing Lab
60X30 100 20

Contact Details

Email : Send an email

Telephone : (734) 397-3400

Key Personnel
Robert Sullivan
Owner
734-397-3400 xt1
Don Oneill
Partner
734-397-3400
International Capabilities
Social Media
Services

Market Research Specialties

Research Solutions

Legal Research
Product Testing
Product Testing
Public Opinion

Research Services

Market Research
Market Research
Market Research
Online Focus Groups / Interviews
Qualitative Services - Moderating
Qualitative Services
Qualitative Services
Qualitative Services
Qualitative Services
Research Panels

Industries & Demographics

Alcoholic Beverages
Beverages
Consumers
Education
Foods / Nutrition
Government
Health Care / Medical
Products

Products