Recruiting: All of our recruiting is done in-house and each of our recruiters has a minimum of 5 years market research experience. No temps, no outsourcing. Every single recruit is also validated by re-asking key questions and evaluated on the phone for articulation.
Panel: 100% opt-in panel. Nationwide 200K+ panelists, and 118K in Michigan. We conduct studies off-site regularly in Grand Rapids, Kalamazoo, Jackson, Flint, as well as our facility near Detroit and Ann Arbor. Panel profiles include 100 data points on each participant, including automobiles.
Location: Brand new facility in 2019. Three large suites, large client areas, "Idea Factory" creative space, and large 60 x 30 Showroom with overhead door for car clinics and large equipment tests. Located minutes from airport and Westin (corporate rates available to our clients). Primary recruiting range to our facility includes both Ann Arbor and Detroit markets.
Configurable for CLT, mock trials, theater, classroom, living room and traditional focus groups.
Staff: Robert Sullivan and Don O'Neill each have over 25 years of experience in the Marketing Research industry.