Market research companies specializing in interviewing low-incidence audiences and specialty groups. Choose a firm to identify, recruit and administer a study to a hard-to-find or hard-to-reach sample. Low incidence testing is usually done by mail panel or by prescreening respondents for qualifications.
Client industry / audience: Data Collection,Full Service,Quantitative Research
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, cle