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Usability Research & Testing

Usability testing is a technique used to evaluate a product by testing it on users. Usability testing focuses on measuring a human-made product's capacity to meet its intended purpose. Usability testing measures the usability, or ease of use, of a specific object or set of objects.

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Civicom
Civicom

Virtual IDIs, focus groups, online forums, private online communities, and mobile telephone and video research technologies to marketing researchers

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Related Articles

Adding Usability Research to your Qual Practice Adding Usability Research to your Qual Practice

Kay Corry Aubrey, Usability Resources Inc.

Usability testing can be a very effective tool for finding and fixing problems with an interactive design. This article provides an introduction to usability testing for qualitative studies.

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Grow Your Business with Virtual Teams

Kay Corry Aubrey, Usability Resources Inc.

Virtual teams are a good way for you to take on bigger projects, reach out into new markets and offer outstanding value to your clients. This article covers practical tips and best practices on how to create thriving virtual teams.

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Selling the Sizzle: The Importance of Managing Expectations Selling the Sizzle: The Importance of Managing Expectations

Stephen H.Turner, President, Fieldwork

A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying.

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