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Dana Stanley
Greenbook’s Chief Revenue Officer
Dallas By Definition
Rooms: 1: 15'x20' viewing 8. 2: 15'x30' viewing 12. 3: 15'x18' viewing 12. 4: 27' x 25'' viewing 25. 5: 16'x24' viewing 15. One triad view 6
Featured in 2025 Buyer’s Guide for User Research
Features and attributes
All-in-one platform
Mobile usability testing
Participant CRM
Physical product testing
Product analytics
Research repository
Role-based tagging & alerts
Text & sentiment analytics
Unmoderated testing tools
Web usability testing
What is Dallas By Definition?
Offers five spacious focus group rooms with floor-to-ceiling mirrors for easy viewing, oversized tiered viewing rooms, and a luxurious private client lounge.
One additional mini-group room is available providing a smaller setting for Diads and one-on-one group projects. Two test kitchens. Experienced, professional, friendly staff. Focus Vision and Streamline Universal are available. T1 and wireless access, DVD, and digital audio. Entire facility renovation December 2015. Impulse Rated "One of the World's Best Facilities 16 Year Honor Roll"
Recognition
Research Facility
Location
Suburban
Building Type
Office Building
Travel time from airport
10 mins
Travel time from downtown
10 mins
Facility Features
Research Facility Details
Recruiting capabilities:
Offers five spacious focus group rooms with floor to ceiling mirrors for easy viewing. Oversized tiered viewing rooms.
Facility Rooms
Room types
Dimensions
Capacity
Observation capacity
Classroom
Focus Group
15X30feet
12
12
Focus Group
15X20feet
12
15
Focus Group
25X27feet
50
18
Classroom
Focus Group
16X24feet
40
15
Classroom
Focus Group
14X8feet
4
6
Services and Expertise
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