The Insights Garage & Market Research Campus - Powered by Lextant

Innovate in our space, succeed in yours.

At Lextant’s Insights Garage & Market Research Campus, we’ve created a flexible, full-scale research environment designed to help you connect with people, uncover meaningful insights, and bring better experiences to life. From classic focus groups and jury studies to complex vehicle, product, and digital experience research, our campus is built to support it all. Whether you're exploring early-stage ideas or testing fully developed experiences, we give you the space, tools, and expertise to move forward with confidence.

What makes the Insights Garage different?

1. Oversized, reconfigurable studios with tall ceilings and drive-in access to support vehicles, physical products, and immersive environments
2. Dedicated rooms for focus groups and jury-style studies, with flexible layouts and two-way mirrors for real-time observation
3. Private client lounges and tech-enabled observation rooms for comfortable, behind-the-glass collaboration
4. Hybrid-ready infrastructure for seamless in-person and remote participation, including high-quality streaming, recording, and digital engagement tools
5. On-site expert support to help manage logistics, technology, and session flow from start to finish

The research we support:

1. Focus groups and jury-style research
2. Concept and product usability testing
3. UX and digital experience evaluation
4. Automotive and mobility research
5. Packaging and physical interaction testing
6. Service and journey mapping
7. Brand and communication research
8. Co-creation, ideation, and design workshops
9. Shopper studies and simulated retail experiences
10. Agile iterative testing

Whether you need a traditional qualitative setup or a fully customized research environment, we’re here to help you create it — and get the most out of it.