IVP Research Labs
Innovative behavioral and emotional research technology, simply packaged to add value to your marketing research investment.
Eye tracking software and hardware enable researchers to measure and analyze various aspects of eye movement when someone is exposed to visual stimuli, and this allows them to understand which features draw the eye’s attention and how the person feels about it so that the visual stimuli can be optimized. Applications include package design, shelf and store design, digital and print ads, CX/UX, online or retail shopper behavior, and other areas where marketing success depends on grabbing attention visually and engaging a customer or prospect visually.
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LOCATION
Morganville, New Jersey, United States
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Featured Expert
LOCATION
New York, New York, United States
Why choose SIS International Research
Global Coverage
Full Service Capabilities
B2B & Industrial Research
Healthcare Research
Strategy Consulting
LOCATION
Reston, Virginia, United States
LOCATION
New York, New York, United States
Why choose Sago New York
Global Respondent Access
Collaborative Approach
Programmatic Surveys
Digital Qual Platforms
World-Class Facilities