Market research firms providing eye tracking research. Locate a company that can track a respondent's eye movements as they view communication materials. Because special equipment is used, this type of research is typically done in a facility.
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
One of the largest social media platforms wanted to re-design its popular app and better understand how people used the app (as it was currently designed), as well as see how they responded to new design ideas. However, quantitative reserach that
This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insig
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highli