IVP Research Labs
Innovative behavioral and emotional research technology, simply packaged to add value to your marketing research investment.
Eye tracking software and hardware enable researchers to measure and analyze various aspects of eye movement when someone is exposed to visual stimuli, and this allows them to understand which features draw the eye’s attention and how the person feels about it so that the visual stimuli can be optimized. Applications include package design, shelf and store design, digital and print ads, CX/UX, online or retail shopper behavior, and other areas where marketing success depends on grabbing attention visually and engaging a customer or prospect visually.
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26 results
LOCATION
Morganville, New Jersey
Featured Expert
Featured Expert
Why choose IVP Research Labs
Neuro made simple
In-person technician
Consultative approach
Customized solutions
Range of UX solutions
LOCATION
Ormond Beach, Florida
Why choose CRG Global - Test America
40 + yrs in the Industry
Executional Expertise
Global Data Collection
Purpose-built Facilities
Extensive Panel 440K+
LOCATION
Chicago, Illinois
Why choose C+R Research
Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise
LOCATION
San Antonio, Texas
Why choose 1 GOLD RESEARCH INC
Customer Journey Mapping
Path-to-Purchase Research
Shopper Insights
B2B Research
Ad Hoc Research Support