IVP Research Labs
Innovative behavioral and emotional research technology, simply packaged to add value to your marketing research investment.
Eye tracking software and hardware enable researchers to measure and analyze various aspects of eye movement when someone is exposed to visual stimuli, and this allows them to understand which features draw the eye’s attention and how the person feels about it so that the visual stimuli can be optimized. Applications include package design, shelf and store design, digital and print ads, CX/UX, online or retail shopper behavior, and other areas where marketing success depends on grabbing attention visually and engaging a customer or prospect visually.
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26 results
LOCATION
Morganville, New Jersey
Featured Expert
Featured Expert
Why choose IVP Research Labs
Neuro made simple
In-person technician
Consultative approach
Customized solutions
Range of UX solutions
LOCATION
Teaneck, New Jersey
Why choose Behaviorally
Digital-First Approach
Behavioral Framework
Extensive Norms Database
Reputation & Credibility
Global Scope & Legacy
LOCATION
Chicago, Illinois
Why choose C+R Research
Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise
LOCATION
Chicago, Illinois
Why choose Fieldwork Network
Recruit local & national
Expert On-line Platform
Dedicated Proj Mgmt
50 countries & counting!
Over 40 years experience