MediaScience

MediaScience® is the leader in media and advertising innovation research, providing cutting-edge technology platforms and in-lab and at-home research solutions. We test ad strategies, formats, and contextual dynamics in authentic, controlled environments—continuously innovating new measurement tools to drive smarter decisions and better outcomes.

Research Expertise and Solutions for:

1. CTV Ad Formats
2. In-Context Ad Testing
3. Platform and Environmental Advertising Effects
4. Quantifying the Power of Different Media Contexts
5. Measuring the differences between advertising on different platforms
6. Multi-platform effects, even across devices
7. New and Innovative Ad Formats
8. Advertising Experience Architecture 
9. Branded Integrations and Sponsorships
10. Measuring the Impact of Live Sports 
11. Understanding why the advertising adjacent to News activates cognitive transference
12. Identifying Optimal Advertising Tactics that achieve specific Objectives
13. Testing Programming and Suggesting Improvements
14. Adding the optimal ad products to App Experiences
15. UX Research

Research Tools include:

1. Neurometric Measures
2. Facial Coding
3. Eye Tracking
4. In-Context Ad Testing Platform (MediaPET)
5. In-Home CTV Testing (StreamPulse)
6. Dial Testing
7. Reaction Time Testing
8. Pilot and Live Broadcast Testing 

With world-class lab-based and at-home research capabilities, we employ cutting-edge technologies to address complex research questions. Partnering with a diverse range of clients—from broadcast networks and brands, to digital content providers, app developers, and advertisers—we specialize in advertising effectiveness, brand integration, content development, usability testing, and more. MediaScience also provides best-in-class software solutions to the market, providing what we understand to be the industry's only dedicated Connected TV research platform (StreamPulse), in-context solutions (MediaPET), advanced dial testing software (LivePoll), qualitative research platforms (Hark Connect) and more.