Leading marketing research agency offering qualitative & quantitative research and consultancy services from Canada to Argentina.


MERCAPLAN Central America & Caribbean is one of the leading marketing research agencies operating in the region, experienced in co-ordinating multi-country projects. With clients in over 40 countries including Asia, Europe and America it is one of the few agencies in the region able to handle projects in consumer & business to business sectors in many product and service categories.

With 140 professionals in staff and a superior quality local agency in each market, MERCAPLAN Central America & Caribbean provides premier qualitative and quantitative marketing and opinion research from Canada to Argentina with special focus on Central America and the Caribbean. It has offices in Honduras, Guatemala, El Salvador, Costa Rica, Nicaragua, Panama, Dominican Republic. All main cities have great focus group facilities including one-way mirrors, we also offer Test Kitchens in several countries.

MERCAPLAN Central America & Caribbean attains respectable experience as a full service research agency and as a high quality fieldwork supplier. Major global agencies use our fieldwork services throughout the region. Databases are delivered using SPSS, ASCII or Quantum / Quanvert software and presentations can be done in English, Spanish, French or Portuguese.

Facility Photo Gallery

Facility Details

  • Location: Easy Access for visitors
  • Building Type: Modern constructions
  • Facility Features: Client lounge, Office services, Onsite parking, Recording - Audio, Recording - Digital, Recording - Video, Separate client entrance, Video-streaming, Wired broadband, Wireless Internet
  • Travel time from airport: 30 mins
  • Travel time from downtown: 10 mins
  • Recruiting capabilities: Qualitative facilities available in every major city of Central America, Dominican Republic and Puerto Rico. Staff of experienced moderators with multicultural abilities, bilingual and disposition to travel. Recruitment can be done in as little as 2-3 days; using both in-house and third-party capacity to accelerate the process. Difficult profiles may take more time to recruit.

Facility Rooms

Room types Dimensions Capacity Observation capacity
Client Lounge
Computer Usability Lab
Focus Group
Product Testing Lab
Test Kitchen
Viewing Room
5X5 10 5

Contact Details

Website :

Email : Send an email

Telephone : +504-2545-3100

Key Personnel
Jorge Martin Frech
Managing Director
Christian Andres
Client Management & Business Solutions Director
Paulo Carranza
Manager - Operations & DP/ DT & IT
Carlos Licona Milla
Operations Director
Claudia Interiano
Manager - Operations - Quality Assurance
Company Branches
International Capabilities

Market Research Specialties

Research Solutions

Advertising Research
Brand Research
Brand Research
Consumer Research
Customer Satisfaction / VOC / CX
Product Testing

Research Services

Biometrics Research
Ethnography / Observational Research
Mobile Research
Online Focus Groups / Interviews
Qualitative Services
Social Media Research